Vice President, Marketing

Achieve Your Vision

Create and lead a social-first marketing and brand strategy focused on driving customer file, revenue and ROAS across all channels through compelling content and execution, from seasonal launches to collaborations to core product to promotions.

Develop best in class digital, mobile, social, and influencer strategies and execution.

Work in close partnership with the creative team to develop effective concepts designed to clearly articulate strategic communication objectives and carry concepts through development, refinement of direction, and full production of the project’s design.

Collaborate with business teams to deeply understand existing and new customer opportunities and performance.

Share insights with cross-functional teams to meet customer needs, build deeper brand awareness, and support brand sales and margin goals.

Partner with internal teams to monitor, evaluate and adjust marketing decisions using customer analytics that measure outcomes and assess quantifiable metrics and return on investment.

Lead channel execution of marketing ideas across ecommerce/app content modules/homepage as well as store signage.

Lead Marketing Operations, efficiently managing project intake and processes across marketing and creative.

Build high integrity, scalable processes to efficiently prioritize and deliver quality outputs that enhance customer experience and maximize company revenue and profitability.

Lead innovative and impactful marketing campaigns through traditional and emerging channels.

Conceive PR programs leveraging data-driven insights (including SEO) that successfully drive CB2’s impressions as well as the quality of our coverage against brand and design innovation; successfully leverage PR and content big ideas across the entire brand from social to stores to ecommerce.

Qualifications

• Ability to prioritize, conceptualize, organize and problem solve, with an insatiable drive to make things better
• Comfort being both strategic and hands-on to build and deliver results without heavy agency reliance
• Strength in leveraging data for insights and driving to performance metrics
• Collaborative mindset and demonstrated strength in leading across functional lines and departments
• A prolific generator of ideas with a willingness to experiment in a measurable way

Experience

• 15+ years of broad marketing leadership experience
• Experience with SEO, SEM and tools like Google Analytics, Google Adwords, HubSpot, WebTrends, as well as marketing tech stack knowledge
• Experience in small to mid-sized entrepreneurial companies or start-ups is preferred
• Experience leading brand management, marketing communications, and insights; and working in or directing product development/innovation teams

Pay & Benefits

Starting Rate: $280,000.00 - $350,000.00
Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.

Our commitment to our associates is of the utmost importance. One of the reasons the company attracts such a diverse group of associates is that we offer a full menu of benefits that are relevant to their lives, both on and off the job. We are proud to offer a comprehensive compensation and benefits package to support eligible part time and full time associates and their families, including:

• Medical/Dental/Vision
• Life insurance and Disability
• Retailer’s Choice Retirement Plan and 401(k) match
• Paid time off, wellness time and volunteer time
• Merchandise discount and EAP resources
• Tuition Reimbursement

Equal Opportunity Employer

The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.