Vice President, Marketing

Marketing Strategy & Growth

Develop and execute an enterprise-wide strategic marketing plan and roadmap aligned to Emerus' business growth goals. Translate organizational strategy into clear marketing plans, campaigns, budgets, timelines and measurable outcomes. Lead market segmentation, competitive intelligence and growth opportunity identification to inform marketing priorities. Partner with leadership to support market expansion, facility-level growth and service-line growth strategies. Establish marketing as a measurable growth function tied to patient acquisition, conversion, reputation and overall market performance.

Marketing Operations, Technology & Team Leadership

Build and lead a modern marketing operating system for Emerus, including planning processes, campaign calendars, workflows, reporting cadences and accountability structures. Manage agency, media, technology and vendor partners to ensure strong execution, efficiency and ROI. Evaluate and optimize marketing technology, automation, analytics and AI-enabled tools to improve speed, personalization, targeting and performance. Use data, automation and AI-enabled capabilities to support patient journey optimization, campaign segmentation, demand forecasting, content development and performance reporting. Partner with IT, operations, clinical teams, Talent Acquisition and hospital leadership to align marketing with business needs. Build, lead and develop a high-performing marketing team with clear priorities, accountability and performance expectations. Cultivate a culture of marketing empowerment, continuous improvement and test-and-learn experimentation using automation, data and market insights.

Brand, Content and Market Position

Strengthen the Emerus brand across enterprise and local market touchpoints. Ensure messaging is clear, consistent, differentiated and aligned to Emerus' patient-centric positioning. Balance enterprise brand standards with local market needs and competitive dynamics. Support PR, thought leadership, executive communications and employer brand initiatives as needed.

Digital Experience & Ecosystem Ownership

Own and optimize the end-to-end digital ecosystem for Emerus and its joint venture neighborhood hospital brands, including web, SEO, social, paid media and patient access channels. Lead development of a modern, consumer-centric digital environment that drives patient acquisition, engagement, retention and conversion across digital touchpoints. Oversee omnichannel marketing strategies to ensure a consistent patient experience across platforms. Drive website optimization, UX and digital funnels to maximize conversion rates and engagement.

Key Performance Indicators (KPIs)

• Patient volume growth and service-line utilization
• Digital conversion rates and patient acquisition metrics
• Campaign ROI and cost efficiency
• Online reputation scores, review volume, and sentiment trends
• Brand awareness, engagement, and search growth
• Market share growth in priority regions
• Making marketing team, agency, and vendor effectiveness

Other Job Functions

• Attend staff meetings or other company sponsored or mandated meetings as required
• Travel to all facility locations as required
• Perform additional duties as assigned
• Able to work off-hours and on call when required