Vice President Marketing - NTE - Pasadena, TX 1

Passionate people create exceptional things. The solutions we develop are a key part of most industries—electronics, medical research, renewable energy, food production, infrastructure, and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations. With our inclusive and caring environment, you get the support and inspiration you need to grow. Here, your ideas are embraced, and you never stop learning.

About the Role

The Specialty Rental Divisions’ mission is to enable our customers, our people, and our societies to flourish in an increasingly complex world. Our vision is to remain the world’s most trusted partner by solving complex industrial challenges with specialized agile solutions—designed and implemented by passionate people who continually strive for new best ways.

As VP Marketing, you will support the successful expansion of NTE by driving key marketing strategies, building a strong structure that will unleash our full potential over the long term. This includes continuously expanding the core business while exploring quantum leaps into new geographies, segments, customers, technologies, and business models.

Responsibilities

• Strategic Planning
  • Develop and lead the overall NTE marketing strategy to reach its full potential in flow and water treatment.
  • Initiate the rental ladder initiatives to professionalize our sales process and guide customers to higher-value offers.
  • Explore and implement New Business Models (Agility and Performance Rentals) to retain customers and expand our customer base.
  • Collaborate with Atlas Copco Brand to realize post-acquisition synergies and drive the 1-4 ratio with cross-selling initiatives.
  • Collaborate with the divisional marketing team to integrate and localize the overall divisional strategy.
  • Prospect and map acquisition targets in the flow pillar.
• Growth Initiative Execution
  • Identify, assess, and support geographic expansion opportunities, with a focus on underdeveloped areas in the US.
  • Conduct research into market trends and customer requirements to identify market opportunities.
  • Support customer segmentation, competitor benchmarking, and market analysis to refine value propositions and product positioning.
  • Initiate and track marketing campaigns across various channels, adjusting as needed.
  • Lead sales efficiency through strong territory management and close support of the PGA process.
• Digital Marketing & Communications
  • Optimize digital platforms to capture online demand and establish an additional revenue stream.
  • Drive internal and external visibility using online and digital channels.
  • Improve the relevance and effectiveness of messaging by analyzing customer impact.
  • Create and manage sales efficiency tools (e.g., R-PSM, CPQ, Showpad, SharePoint).
• Product Marketing
  • Define master specifications for local products and provide input for divisional ones.
  • Develop territory-specific strategies for each technology and product.
  • Develop, execute, and update go-to-market strategies for all products.
  • Create a Full Potential Plan for Water Treatment and drive its implementation.
  • Develop compelling product messaging and positioning.
  • Maintain product documentation.
• Brand Management
  • Continuously enhance NTE brand awareness and market positioning, adjusting activities as the market evolves.
• Price Management
  • Develop a robust and systematic price management process to improve pricing consistency and sophistication.
  • Implement pricing strategies aligned with divisional benchmarks.
• Leadership and Team Management
  • Become an active and valuable member of the regional management team with a collaborative mindset to drive sustainable, profitable growth for both NTE and ASR.
• Business Strategy
  • Explore – Investigate and experiment with new ideas, business concepts, and technologies to increase relevance across segments and customers.
  • Expand – Improve conversion within explored markets to increase opportunities and close deals, focusing on both continuous improvement and quantum leaps.
  • Excite – Relentlessly evolve customer experience by improving interactions (digital, virtual, or physical) with diverse customer roles.
• Organizational Strategy
  • Empower – Inspire and align employees, giving them the freedom to act to accelerate change.
  • Energize – Excite teams and unlock each person’s full potential to boost effectiveness.
  • Engage – Drive a growth mindset and a desire to improve, fostering innovation everywhere.

Requirements

• Experience Requirements
  • Strong drive toward business and results, with a track record of successful execution.
  • Proven passion for creativity and innovation, leading to real solutions that drive growth.
  • High-level leadership and communication skills.
  • Solid marketing experience, including strategy development, product management, and pricing.
  • Proven ability to empower teams and build trustworthy, fair relationships.
• Personality Requirements
  • Strong leader with demonstrated people management skills.
  • Customer-centric individual who understands and exceeds customer needs.
  • Team player and natural diplomat who unites team members, customers, and stakeholders.
  • Solution-oriented manager who translates mission into strategy and action.
  • Methodical and structured achiever who plans, organizes, prioritizes, assesses, adapts, and delivers.
  • Innovative mindset with a "there is always a better way" approach; positive, flexible, and responsive.

Benefits

• Learning culture with global mobility as an enabler for growth, including individual learning opportunities (e.g., LinkedIn Learning), feedback culture, internal job portal, global project assignments, and face-to-face training.
• Onboarding program at our North America headquarters.
• Well-being programs, including team events.
• Excellent compensation package, including a flexible benefits plan.
• Health, dental, and vision insurance.
• Paid time off.
• Life and disability insurance.

Schedule

This position is based in our office in Pasadena, Texas 77507, and requires some travel. You will report to the General Manager of National Tank & Equipment.

Atlas Copco Rental North America has offices throughout the US, Canada, and Mexico, with headquarters in Deer Park, TX. Atlas Copco Group is headquartered in Stockholm, Sweden, with colleagues in 180 locations across 170 countries.