Vice President Marketing - Hard Rock Cafe

Job Description

This role is one of the most critical positions within the organization fostering a powerful public image and reputation for the company and its products. Oversee the strategic development, direction and implementation of all sales and marketing activities for Hard Rock Cafe and its brand extensions.

Reporting Structure

Position Title: Vice President Marketing - Company Cafe
Reporting To: Senior Vice President Marketing & Brand Partnerships
Direct Reports: Director of Marketing; Director of Digital Marketing

Responsible for

Oversee the strategic development, direction and implementation of all sales and marketing activities for Hard Rock Cafe and its brand extensions.

Essential Functions

• Brand Strategy - Define, articulate and drive the development of Hard Rock International Sales and Marketing and branding strategies within the context of the cafe division global business strategies.
• Develop strategic short-term and long-term Marketing plans for the cafe division and for each segment of the business.
• Identify and exploit cross promotional opportunities to enhance Brand awareness, trial, repeat visitation and relevancy.
• Marketing & Creative Services - Develop and maintain a structurally efficient Marketing organization; select, develop, motivate and evaluate creative subordinates. Foster a team-oriented environment. Oversee the public relations, advertising and overall communications for the cafe division. Serve as the key liaison between the cafe division and the trade and consumer press; be responsible for all advertising and public relations agency relationships.
• Research & Development - Manage the consumer research and development efforts to assure our products and offerings are in alignment with our brand strategy and reflect our image while achieving positive financial results. Liaise and support the cafe operations senior executive team leaders in Operations, Franchise, Food & Beverage, Design & Construction, Merchandise, Retail, E-Commerce and Licensing to coordinate execution and launch of the highest quality products. Continue to challenge the status quo in the offerings to our guest.
• General Functions - Drive incremental Accountable for positive P&L results, increasing sales. Oversee the public relations, advertising and overall corporate communications for Marketing cafes. Develop strategic short-term and long-term marketing plans for the cafe division. Troubleshoot the marketing activities; anticipate, identify and form solutions to problems that may arise. Develop marketing campaigns and materials that complement and enhance marketing efforts to consumers. Serve as the key liaison between the company and the trade and consumer press; be responsible for all advertising and public relations agency relationships; coordinate and oversee press releases. Supervise the preparation and administration of marketing budgets in accordance with corporate guidelines, establish and monitor marketing policies and procedures; function as a key advisor, decision-maker and member of the senior management team. Supervise the development of all collateral materials including promotional pieces, press kits, ; provide creative input and direction when necessary. Develop and maintain a structurally efficient sales and marketing organization; select, develop, motivate and elevate creative subordinates. Foster a team-oriented environment.

Non-Essential Functions & Core Competencies

• Coordinate operations between departments.
• Teach/coach and document employees who fail to meet standards to maintain a high-quality workforce.
• Present a professional image to employees, guests, clients, owners and investors.
• Attend client functions and designated parties to provide support, ensure guest satisfaction and promote future business.
• Build business/market share by thinking of new ways to promote company and by participating in local events to increase sales and develop and maintain positive relationships within the business and social community.
• Spearhead annual philanthropic initiatives.
• Work as a team, helping all employees to complete the required activities that ensure we blow away Guest Expectations.
• Maintain low staff turnover rate and high morale.
• Operate ethically to protect the image of Hard Rock.
• Utilize programs designed to help Save the Planet.