Vice President Marketing
Sembi · United States · Yesterday
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "About Sembi" and "Job Responsibilities", "What We're Looking For", "What Success Looks Like". Also maybe "Pay" etc not present, so we omit those sections. Use for each heading. Use
for each heading. Use - for any list of duties/requirements/benefits, and
for prose. Must preserve all substantive info, not invent or summarize away detail. Remove boilerplate: EEO, privacy statements, etc. Also remove duplicated lines. Also remove application instructions (none). Also remove cookie/navigation/legal/EEO etc.
We need to include sections only when posting has real specific content. So we can have sections: About Sembi (maybe heading "About Sembi"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we can adapt? It says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests those are examples, but we should use appropriate headings based on content. Likely we should use headings like "About Sembi", "Job Responsibilities", "What We're Looking For", "What Success Looks Like". Those are not exactly the list but they are section headings present. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings; it's just examples. So we can use those headings.
We must not repeat the job title as a heading. The job title is VP of Marketing; we shouldn't put that as heading.
We need to preserve all substantive information. Let's extract content.
Original text:
"Sembi is seeking a VP of Marketing to elevate Sembi’s marketing organization into a unified engine across our entire portfolio taking pipeline, brand leadership, and market expansion to the next level. Sembi is a high organic growth business and this role will enable growth acceleration through optimized demand generation and clear competitive differentiation. This role will lead and develop the global marketing organization including brand awareness, demand generation, product marketing, content, partner marketing, events, digital marketing, and communications directly influencing corporate strategy and results."
Then "About SembiSembi is an AI software quality platform bringing together seven market-leading products across test management, test execution and security testing, including industry-leaders TestRail & Xray. Serving thousands of clients globally including many Fortune 100 customers, Sembi helps firms of all sizes build higher-quality, more secure software, and we are in the midst of launching a new generation of AI tools that make AI-driven software development safe, fast, and production-ready."
Then "Job Responsibilities Organizational LeadershipMarketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communicationsScale Execution: Build scalable processes, operating rhythms, and performance management frameworks that support continued growthAI Execution: Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency Sembi IQ & AISembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industryAI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance Sembi Portfolio ManagementPlatform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brandsCategory Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencersPlatform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market positionThought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversion Product MarketingMarket Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition developmentCompetitive Advantage: Lead market research, competitive analysis, and ICP developmentLaunch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releasesProduct Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership Revenue GrowthRevenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROIPipeline Expansion: Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growthPartner Ecosystem Growth: Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenueCustomer Expansion: Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment"
Then "What We're Looking ForExecutive Experience: 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or aboveCross-Functional Influence: Experience partnering closely with Sales, Product, Engineering, and RevOps teamsScaling Success: Track record of hiring, developing, and leading high-performing marketing talentGrowth Expertise: Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategiesAnalytical Rigor: Strong understanding of attribution, pipeline management, and revenue operationsIndustry Knowledge: Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirablePlatform Experience: Familiarity with multi-product or platform businesses is preferred"
Then "What Success Looks LikePipeline Growth: Increased marketing-sourced and influenced pipeline contributionIndustry Presence: Stronger platform awareness and brand recognition across software quality driven in part by successful launch of Sembi IQ brand and productsCustomer Revenue Growth: Expanded enterprise pipeline through ABM and partner channelsScalable Organization: Established a scalable marketing operating model supporting continued growthPortfolio Growth: Proven growth across the breadth of the Sembi portfolio via improved positioning and cross-sell performance"
Then EEO etc.
We need to format with headings and
or
- . For each section, we need to decide if content is list or prose. Many bullet-like items separated by colons. Could treat each as list items. For readability, we can convert each bullet line into
- . The sections:
- About Sembi: prose paragraph(s). Could be two paragraphs: first paragraph about role? Actually the initial paragraph before About Sembi is about the role. That could be "About the role" maybe. But we have "About Sembi" heading. The role description could be under "About the role". However the instruction says use headings like About the role, Responsibilities, etc. So we could have:
About the role
with paragraph describing the role: "Sembi is seeking a VP of Marketing to elevate Sembi’s marketing organization into a unified engine across our entire portfolio taking pipeline, brand leadership, and market expansion to the next level. Sembi is a high organic growth business and this role will enable growth acceleration through optimized demand generation and clear competitive differentiation. This role will lead and develop the global marketing organization including brand awareness, demand generation, product marketing, content, partner marketing, events, digital marketing, and communications directly influencing corporate strategy and results."
Then About Sembi
with paragraph: "Sembi is an AI software quality platform bringing together seven market-leading products across test management, test execution and security testing, including industry-leaders TestRail & Xray. Serving thousands of clients globally including many Fortune 100 customers, Sembi helps firms of all sizes build higher-quality, more secure software, and we are in the midst of launching a new generation of AI tools that make AI-driven software development safe, fast, and production-ready."
Then Responsibilities
with list items for each bullet under Job Responsibilities.
We need to parse the responsibilities block: It's a long string with headings like "Organizational LeadershipMarketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communicationsScale Execution: Build scalable processes, operating rhythms, and performance management frameworks that support continued growthAI Execution: Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency Sembi IQ & AISembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industryAI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance Sembi Portfolio ManagementPlatform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brandsCategory Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencersPlatform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market positionThought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversion Product MarketingMarket Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition developmentCompetitive Advantage: Lead market research, competitive analysis, and ICP developmentLaunch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releasesProduct Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership Revenue GrowthRevenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROIPipeline Expansion: Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growthPartner Ecosystem Growth: Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenueCustomer Expansion: Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment"
We need to split into logical items. Each seems to start with a heading (like Organizational Leadership, Scale Execution, AI Execution, Sembi IQ & AI, Sembi IQ Launch, AI Thought Leadership, Sembi Portfolio Management, Platform Strategy, Category Leadership, Platform Growth, Thought Leadership, Product Marketing, Market Definition, Competitive Advantage, Launch Excellence, Product Pricing, Revenue Growth, Revenue Intelligence, Pipeline Expansion, Partner Ecosystem Growth, Customer Expansion). Some headings are combined without spaces. We need to extract each bullet.
Better to treat each colon-separated item as a bullet. Let's manually parse:
- Organizational Leadership
- Marketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications
- Scale Execution
- Build scalable processes, operating rhythms, and performance management frameworks that support continued growth
- AI Execution
- Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency
- Sembi IQ & AI
- Sembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry
- AI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance
- Sembi Portfolio Management
- Platform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands
- Category Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers
- Platform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position
- Thought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversion
- Product Marketing
- Market Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development
- Competitive Advantage: Lead market research, competitive analysis, and ICP development
- Launch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releases
- Product Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership
- Revenue Growth
- Revenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing
for prose. Must preserve all substantive info, not invent or summarize away detail. Remove boilerplate: EEO, privacy statements, etc. Also remove duplicated lines. Also remove application instructions (none). Also remove cookie/navigation/legal/EEO etc. We need to include sections only when posting has real specific content. So we can have sections: About Sembi (maybe heading "About Sembi"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we can adapt? It says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests those are examples, but we should use appropriate headings based on content. Likely we should use headings like "About Sembi", "Job Responsibilities", "What We're Looking For", "What Success Looks Like". Those are not exactly the list but they are section headings present. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings; it's just examples. So we can use those headings.
We must not repeat the job title as a heading. The job title is VP of Marketing; we shouldn't put that as heading.
We need to preserve all substantive information. Let's extract content.
Original text:
"Sembi is seeking a VP of Marketing to elevate Sembi’s marketing organization into a unified engine across our entire portfolio taking pipeline, brand leadership, and market expansion to the next level. Sembi is a high organic growth business and this role will enable growth acceleration through optimized demand generation and clear competitive differentiation. This role will lead and develop the global marketing organization including brand awareness, demand generation, product marketing, content, partner marketing, events, digital marketing, and communications directly influencing corporate strategy and results."
Then "About SembiSembi is an AI software quality platform bringing together seven market-leading products across test management, test execution and security testing, including industry-leaders TestRail & Xray. Serving thousands of clients globally including many Fortune 100 customers, Sembi helps firms of all sizes build higher-quality, more secure software, and we are in the midst of launching a new generation of AI tools that make AI-driven software development safe, fast, and production-ready."
Then "Job Responsibilities Organizational LeadershipMarketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communicationsScale Execution: Build scalable processes, operating rhythms, and performance management frameworks that support continued growthAI Execution: Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency Sembi IQ & AISembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industryAI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance Sembi Portfolio ManagementPlatform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brandsCategory Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencersPlatform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market positionThought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversion Product MarketingMarket Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition developmentCompetitive Advantage: Lead market research, competitive analysis, and ICP developmentLaunch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releasesProduct Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership Revenue GrowthRevenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROIPipeline Expansion: Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growthPartner Ecosystem Growth: Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenueCustomer Expansion: Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment"
Then "What We're Looking ForExecutive Experience: 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or aboveCross-Functional Influence: Experience partnering closely with Sales, Product, Engineering, and RevOps teamsScaling Success: Track record of hiring, developing, and leading high-performing marketing talentGrowth Expertise: Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategiesAnalytical Rigor: Strong understanding of attribution, pipeline management, and revenue operationsIndustry Knowledge: Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirablePlatform Experience: Familiarity with multi-product or platform businesses is preferred"
Then "What Success Looks LikePipeline Growth: Increased marketing-sourced and influenced pipeline contributionIndustry Presence: Stronger platform awareness and brand recognition across software quality driven in part by successful launch of Sembi IQ brand and productsCustomer Revenue Growth: Expanded enterprise pipeline through ABM and partner channelsScalable Organization: Established a scalable marketing operating model supporting continued growthPortfolio Growth: Proven growth across the breadth of the Sembi portfolio via improved positioning and cross-sell performance"
Then EEO etc.
We need to format with headings and
headings and
or
- . For each section, we need to decide if content is list or prose. Many bullet-like items separated by colons. Could treat each as list items. For readability, we can convert each bullet line into
- . The sections:
- About Sembi: prose paragraph(s). Could be two paragraphs: first paragraph about role? Actually the initial paragraph before About Sembi is about the role. That could be "About the role" maybe. But we have "About Sembi" heading. The role description could be under "About the role". However the instruction says use headings like About the role, Responsibilities, etc. So we could have:
About the role
with paragraph describing the role: "Sembi is seeking a VP of Marketing to elevate Sembi’s marketing organization into a unified engine across our entire portfolio taking pipeline, brand leadership, and market expansion to the next level. Sembi is a high organic growth business and this role will enable growth acceleration through optimized demand generation and clear competitive differentiation. This role will lead and develop the global marketing organization including brand awareness, demand generation, product marketing, content, partner marketing, events, digital marketing, and communications directly influencing corporate strategy and results." ThenAbout Sembi
with paragraph: "Sembi is an AI software quality platform bringing together seven market-leading products across test management, test execution and security testing, including industry-leaders TestRail & Xray. Serving thousands of clients globally including many Fortune 100 customers, Sembi helps firms of all sizes build higher-quality, more secure software, and we are in the midst of launching a new generation of AI tools that make AI-driven software development safe, fast, and production-ready." ThenResponsibilities
with list items for each bullet under Job Responsibilities. We need to parse the responsibilities block: It's a long string with headings like "Organizational LeadershipMarketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communicationsScale Execution: Build scalable processes, operating rhythms, and performance management frameworks that support continued growthAI Execution: Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency Sembi IQ & AISembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industryAI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance Sembi Portfolio ManagementPlatform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brandsCategory Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencersPlatform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market positionThought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversion Product MarketingMarket Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition developmentCompetitive Advantage: Lead market research, competitive analysis, and ICP developmentLaunch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releasesProduct Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership Revenue GrowthRevenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROIPipeline Expansion: Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growthPartner Ecosystem Growth: Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenueCustomer Expansion: Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment" We need to split into logical items. Each seems to start with a heading (like Organizational Leadership, Scale Execution, AI Execution, Sembi IQ & AI, Sembi IQ Launch, AI Thought Leadership, Sembi Portfolio Management, Platform Strategy, Category Leadership, Platform Growth, Thought Leadership, Product Marketing, Market Definition, Competitive Advantage, Launch Excellence, Product Pricing, Revenue Growth, Revenue Intelligence, Pipeline Expansion, Partner Ecosystem Growth, Customer Expansion). Some headings are combined without spaces. We need to extract each bullet. Better to treat each colon-separated item as a bullet. Let's manually parse: - Organizational Leadership - Marketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications - Scale Execution - Build scalable processes, operating rhythms, and performance management frameworks that support continued growth - AI Execution - Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency - Sembi IQ & AI - Sembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry - AI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance - Sembi Portfolio Management - Platform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands - Category Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers - Platform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position - Thought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversion - Product Marketing - Market Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development - Competitive Advantage: Lead market research, competitive analysis, and ICP development - Launch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releases - Product Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership - Revenue Growth - Revenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing