Vice President, Integrated Comms Strategy (Growth)

About the role

Support New Business & Organic Growth
- Lead strategy development for pitches and proposals, from opportunity framing through final narrative
- Partner with account leads to identify and shape organic growth opportunities within existing clients
- Define positioning, messaging and strategic approach for new opportunities
- Build compelling storylines that differentiate our thinking and strengthen win potential

Lead Early-Stage Strategy Development
- Develop briefs that define the problem, audience, insight, and opportunity
- Facilitate client and internal workshops to agree on strategy and unlock new thinking
- Summarize inputs into clear, actionable strategic direction for communications
- Bring structure and clarity to ambiguous or undefined client challenges

Drive Earned-First Ideation
- Partner with creative, earned media, social/influencer and integrated teams to produce ideas grounded in insight
- Ensure ideas are culturally relevant, executable, and aligned to communications goals
- Push teams to think beyond expected approaches and unlock more distinctive, earned-led concepts

Turn Insight into Action
- Analyze research, data, and market dynamics to identify meaningful insights
- Translate clinical, cultural, and competitive inputs into clear strategic actions
- Identify whitespace and opportunities for differentiation

Collaborate Across Teams
- Work with account, creative, digital, social, influencer, and analytics teams
- Contribute to creative briefs and ensure strategy is carried into execution
- Be the connector across departments to ensure understanding and momentum

Contribute to Strategic Excellence
- Help enhance how strategy shows up across new business and early-stage work
- Share frameworks, tools, and ways of working that improve speed and quality
- Apply AI and latest tools to enhance insight generation, workshop development and ideation

Requirements

8+ years of experience in communications strategy
- Experience in healthcare, biotech, or pharmaceutical communications required
- Experience with patient, caregiver, and HCP audiences
- Demonstrated experience supporting or leading new business and pitch strategy
- Experience developing creative briefs and facilitating workshops with clients and internal teams
- Storytelling and presentation skills
- Experience working across integrated communications (earned, social, digital, paid)
- Knowledge to connect cultural trends, media shifts, and emerging technologies (including AI) to strategy
- Collaborative mindset and ability to work across departments

Qualifications

Not specified

Skills

Not specified

Benefits

Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

Pay

Not specified

Schedule

Remote