Vice President, Immuno-Oncology Marketing

About the role

The Vice President, Immuno-Oncology Marketing will lead the company's marketing initiatives for LOQTORZI® (toripalimab-tpzi), Coherus’ first Immuno-Oncology asset. This person will be the brand champion, responsible for creating and implementing the Brand Strategy and tactical plans that differentiate and demonstrate the therapeutic value of Coherus’ Immuno-Oncology portfolio to patients, healthcare providers, and key stakeholders within the healthcare system. A strong track record of partnering with cross-functional teams to build alignment across the organization is essential.

Responsibilities

• Serve as a key member of the Coherus Commercial Leadership Team.
• Create the LOQTORZI® (toripalimab-tpzi) Brand Strategy and Value Story.
• Manage product positioning based on competition and market segmentation to maintain brand differentiation.
• Develop and execute all personal and non-personal promotions for LOQTORZI® (toripalimab-tpzi).
• Lead strategy and tactical deliverables for the Coherus Sales Teams, Corporate Accounts, and Thought Leader Liaison Teams.
• Oversee digital and print strategy and tactical deliverables.
• Optimize return-on-investment, manage the Agency-of-Record, and oversee the promotional budget for LOQTORZI® (toripalimab-tpzi).
• Lead and develop a team of talented professionals, including Marketing and Thought Leader Liaisons.
• Manage branding for LOQTORZI® (toripalimab-tpzi) and the Immuno-Oncology portfolio.
• Support business development planning.

Qualifications

• Bachelor’s degree in business, science, or a related field. A master’s degree (MBA) is strongly preferred.
• 15+ years of relevant experience in healthcare/pharma.
• Direct experience in Oncology marketing and Rare Disease or Rare Oncology marketing.
• Broad experience in personal and non-personal channels and tactics that drive success in biopharma marketing.
• Experience optimizing Return-on-Investment, managing an Agency-of-Record, and overseeing a promotional budget.
• Experience marketing to various audiences, including Oncologists, Nurses, pharmacists, office-practice managers, and trade organizations.
• Proven track record of working with Sales Management, Commercial Operations, Market Access, Medical Affairs, and other cross-functional teams to achieve shared goals.
• Solid track record in building and developing teams.
• Experience in the business of Immuno-Oncology and/or Oncology-related injectables (“Buy and Bill”).
• Excellent interpersonal and communication skills.
• Strong computer skills, including proficiency in all MS Office applications.
• Outstanding presentation skills.

Pay

The Base Salary Range for this position is $290,000 to $335,000. Coherus considers various factors, including professional background and work experience, when determining base pay.