Vice President, Marketing (Biopharma)

About the role

The Vice President, Marketing (Biopharma) position is a pivotal role within the U.S. market unit and is responsible for moving initiatives forward as well as contributing to the development and execution of a strategic plan to position the business for growth. This includes maximizing revenue and gross profit for biopharma products, providing analysis on strategic plans & business unit plans, and supporting the short- and long-term planning process. The employee must be a clear communicator, capable of negotiating for a win-win outcome. The employee must also be adept at developing people and architecting the team to achieve the goals of an evolving business.

Responsibilities

• Develop and tactically execute marketing Fresenius Kabi's biopharma products in the United States to maximize sales, prescription volume, and market share.
• Recruit, develop, and cultivate marketing team to successfully launch assets in oncology and immunology portfolio.
• Collaborate with Market Access department to establish a strategically aligned pricing, payor, distribution and hub strategy.
• Partner with Biopharma sales field team to develop contracting strategies, performance, market access, and provide input into key strategic decisions.
• Collaborate with Medical Affairs to develop data/analytics in support of biopharma market access and coordinate meetings/messaging to physicians and advocacy organizations.
• Develop marketing strategies to deliver profitability and timely product introduction.
• Responsible for promotion, pricing and distribution strategies and tactics for biopharma products; work closely with other commercial functions to execute.
• Develop go-to-market strategies, customer experience, market insights, brand positioning, and promotional planning.
• Drive customer loyalty and ensures commercial teams have messaging and tools to promote Fresenius Kabi biopharma products across multiple stakeholder groups.
• Support budgeting and forecasting process.
• Work closely with the Biopharma Business Unit and Global Operations to support biopharma portfolio expansion.
• Position Fresenius Kabi as a leader in Biopharma.
• Inform development and commercialization decisions and plans with market research and KOL feedback.
• Develop relationships with KOLs and industry organizations to advance the business.
• Align Fresenius Kabi resources (volume needs, constraints, and capacities of our manufacturing capabilities) with market share penetration; keeping Fresenius Kabi commitments and capacity in alignment.
• Work closely with and enrolls other non-commercial MU functions (Legal, Regulatory, etc.) in achieving business plans.

Requirements

• Bachelor's degree required (MBA strongly preferred).
• 15+ years of experience in the pharmaceutical industry required.
• 10+ years of management experience required.
• 7+ years of experience in marketing, sales, market research (financial, statistical analysis, and/or quantitative a plus).
• Strong and effective presentation and communication skills, both verbal and written.
• Must be a strong leader with advanced knowledge of the payers, providers, clinics, and health care organizations.
• Must have advanced skills in Microsoft Office applications including Word, Excel and PowerPoint.
• Must be able to develop and lead highly productive teams with a focus on individual accountability.
• Ability to travel both domestically and internationally.
• The Company's primary business language is English. The successful candidate must be able to effectively speak, read, write, and understand English to perform the essential functions of the position, including independently understanding policies, procedures, training materials, and workplace communications written in English due to our heavily regulated work environment.

Pay & benefits

• Salary Range: $265,000 - $310,000 per year.
• Position is eligible to participate in a bonus plan with a target of 30% of the base salary.
• The position is also eligible to participate in our medium-term incentive plan.
• We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.