Vice President, Franchise Growth

Position Responsibilities

• Personally lead direct sales activity in international and non-traditional franchise channels (30% of role), where senior-level engagement and expertise have the greatest impact on closing deals.
• Lead, coach, and develop a team of Franchise Sales Directors (70% of role): build and execute the strategy, playbooks, and accountability structures that drive the team & collective performance and close rates.
• Set the Sales, Lead Generation and Portfolio Management strategies, and leading the rollout and tracking thereof.
• Leading a Team of Sales, Lead Generation and Portfolio Management professionals.
• Analyze current lead flow and sources advising and implementing methods for increasing lead volume and quality.
• Identify, attract, and close professionally and financially qualified franchise owners across 5 brands.
• Align strategy and candidate targets, ensuring an increase in quality and qualified leads closed.
• Work closely with the brand Operations, Real Estate, Marketing, Training and Finance teams of all 5 brands, meeting the unique needs of each brand and their goals.
• Together with the Real Estate team, develop market strategies to increase pipeline and achieve sales goals.
• Lead the timely and accurate compliance with all applicable state and federal franchise disclosure laws and regulations and execution of franchise agreements and corporate procedures/ legal guidelines.
• Create incentive packages internally to engage and motivate the team, and external campaigns to generate urgency and excitement with prospects.
• Work with Real Estate and Legal to develop proximity/impact policies and process.
• Work with teams and Executive Leadership across the system, to develop other franchise policies as needed by the business over time.
• Provide leadership and guidance to direct reports, including domestic and international sales, portfolio management and lead generation functions.
• Fully comprehend the FDD of all 5 brands and articulate and educate prospects, as well as coach the development team, on FDD questions and positioning.
• Ensure systems, processes, and procedures are effective and provide recommendations for enhancements.
• Represent the company and Brands at panel discussions, Tradeshows and other channels as needed to generate and sustain a healthy and growing franchisee portfolio.

Essential Skills, Experience, and Qualifications

• A builder in every sense strategy, process, plans, and teams.
• Ability to translate a strong vision into business reality and success.
• Known for your relentless focus on customer and business outcomes and proven ability to build and inspire great teams.
• Focus on the core of what drives the business is key in a world of multiple brands and over 750 studios.
• Commercially minded — knows how to drive growth and impact across critical KPIs.
• Ability to balance “gut instinct” with data to ensure decisiveness and momentum with internal and external stakeholders.
• Inspiring, visionary leader — people follow you from company to company.
• A track record of developing Franchise Development strategy.
• Leading successful sales teams in the Franchise industry.
• Fitness/wellness/beauty experience is a plus.
• Ability to work independently; set and meet deadlines.
• Strong understanding of the Franchise Disclosure Document (FDD).
• Strong negotiation, influence, analytical, and financial acumen.
• Confident, positive attitude and ability to lead in a sales environment.
• Collaboration across teams and levels within the organization.
• Ability to teach selling systems and tactics.
• Ability to work well under pressure and meet deadlines.
• Skillful at relationship building and influencing prospects.
• Accountability for the achievement of consistent, measurable results.
• Ability to work collaboratively and professionally with company executives and other business leaders.
• Excellent written and verbal communication skills (content creation for decks, dashboards, etc.).

KEY COMPETENCIES

• Data-Driven Growth/Optimization/Scale Mindset
• Ownership and Mastery of Craft
• Collaboration and Influencing
• Innovation and Entrepreneurialism