Vice President for Enrollment & Marketing

Job Responsibilities

• Develop and implement a strategic enrollment plan, ensuring a student-centered environment and meeting enrollment goals.
• Collaborate with the chief financial officer to provide a strategically managed plan for enrollment and operational budget.
• Directly supervise the executive director of undergraduate admissions, executive director of adult and graduate enrollment, associate vice president of brand and marketing communications, and the executive director of student financial services, offering guidance on personnel, strategic priorities, leadership, and program management.
• Implement the strategic plan with each enrollment unit and provide vision for necessary adjustments and strategies.
• Provide vision and accountability for the Athletic Department (NCAA Division II) in supporting student-athletes, coaches, and administrative personnel, including developing new athletic teams, compliance, and positioning the institution through athletics.
• Lead the financial aid strategy, including packaging, discounting strategy (leveraging), monitoring, and compliance for each student population.
• Gather and analyze relevant data to inform goals, strategies, and tactics in the enrollment strategy.
• Prepare and manage annual budgets to support marketing, admissions, and financial aid.
• Oversee the marketing and branding department to develop an institutional marketing strategy that includes positioning the institution, branding, communication strategies, and crisis management.
• Support and enhance the institutional position to create interest and energy for Roberts Wesleyan University.
• Represent the University publicly as needed to assist in shaping its image and awareness.
• Provide regular updates on the status of operations in all areas of enrollment, including progress toward enrollment, marketing, and net revenue goals.
• Advise senior administrators on enrollment-related issues.
• Stay informed of best practices in enrollment management nationally, particularly among institutions of similar size and nature.
• Conduct all duties and responsibilities in a safe manner in compliance with University policies and procedures.
• Perform other duties and special projects as assigned.

Education and Experience

• A master’s degree and at least 10 years of related, progressively responsible experience required, with at least five years in enrollment management leadership or equivalent experience in a related field.
• A successful track record of leading enrollment/sales and marketing, preferably in a comprehensive context involving programs at both the undergraduate, graduate, adult, and seminary level.
• A demonstrated ability to build, mentor, and manage a high-performing team as well as the ability to collaborate with leadership.
• In-depth knowledge of relevant software applications and an analytical approach to problem-solving.