Vice President of Marketing

Neal Communities is proud to be recognized as a 2026 Top Workplace, marking our eighth consecutive year receiving this distinction. We believe where you work matters—and we’re proud to build a workplace where people, purpose, and performance come together. We are seeking a dynamic and strategic Vice President of Marketing to lead our marketing efforts and elevate our brand presence. This executive role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate leads, enhance customer engagement, and support sales growth. What You'll Love About Working At Neal Communities The People! We take tremendous pride in positively impacting our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our businessOutstanding Benefits - Health Care - Medical, Dental, Vision, and Prescription Drug CoverageExcellent Compensation PackageSupplemental InsuranceLong & Short-Term Disability Insurance401(K) with Company Matching ContributionsPTO & Paid HolidaysEmployer Paid ID Theft ProtectionEmployee Home Purchase Discount ProgramTuition Reimbursement ProgramEmployee Wellness ProgramEmployee Assistance Program (EAP)Employee Service AwardsVendor Discount Program What You'll Do Strategic Leadership Develop and execute a comprehensive marketing strategy to enhance brand visibility and drive home salesOversee brand positioning, messaging, and marketing campaigns across multiple channelsCollaborate with the executive team to align marketing initiatives with business goals and revenue targetsConduct market analysis to identify trends, opportunities, and competitive positioning within the Florida homebuilding industry Lead Generation & Demand Marketing Drive lead generation strategies through digital marketing, social media, SEO, SEM, paid advertising, and community engagementPartner with the sales team to develop effective lead nurturing strategies and optimize the customer journeyEvaluate and implement marketing automation and aligns Sales CRM tools to enhance lead tracking and conversion Digital & Traditional Marketing Manage digital marketing efforts, including website management, content marketing, social media, and online advertisingOversee traditional marketing, including print advertising, signage, model home branding, events, and direct mailEnsure the company’s website and online presence effectively engage potential buyers and generate high-quality leads Brand Management & Customer Experience Maintain a strong, consistent brand presence across all communities, sales offices and marketing materialsOversee community launches, virtual and in-person grand openings, and event marketing effortsDevelop strategies to enhance customer engagement, testimonials, and referrals Budget & Performance Management Establish and manage the annual marketing budget, ensuring cost-effective allocation of resourcesAnalyze campaign performance, lead quality, and conversion rates to refine marketing strategiesPresent reports and insights to the executive team on key marketing metrics and ROI Market Awareness And Research Direct and monitor research activitiesStudy and define market segmentsGather information on competitors’ activities in each market area we are in or intend to be inDefine the “needs and desires” of particular market segmentMaintain knowledge of availability and awareness of areas of growth and development by area The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all duties, responsibilities, and skills. All employees will support the organization’s mission and vision by exhibiting the following behaviors: excellence and competence, collaboration and innovation, respect, commitment to our community, accountability and ownership. Qualifications & Requirements Bachelor's Degree in Marketing, Communications, Business or related field or equivalent work experience Five to ten years of new construction marketing management experienceStrong leadership and team management skills, with experience overseeing internal teams and external agenciesExpertise in digital marketing, SEO, SEM, paid media, and CRM tools (e.g., Salesforce, HubSpot)Experience managing multi-million-dollar marketing budgets and optimizing ROIUnderstanding the customer, product development, client relationshipsStrong knowledge of Florida’s real estate market and homebuyer demographics is a plusMarketing concepts and positioningHighly creative and analytical thinking skills are criticalExceptional verbal and written communication skillsEnthusiastic, motivated and high energyProven leadership skills Project Management skill set Team player; collaborative Physical Requirements While performing the duties of this job, the employee is frequently required to sit; use hands to handle, or feel objects, tools, or controls; talk and hear.Position requires sitting, standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, hearing ability, visual acuity, and climbing stairs on occasion.The employee frequently uses a computer keyboard, regularly travels (as a vehicle driver and as a passenger on various modes of transportation), and occasionally performs work on-site at construction work sites.Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Employee views computer monitor frequently.May occasionally lift and/or move up to 40 pounds. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.