Vice President, Experiential, Bespoke
Publicis Media · Charlotte, NC · 1 mo ago
Hybrid$121k/yrFull-time
Overview
Who You Are: You are a senior experiential leader who knows how to turn brand strategy into unforgettable moments across sports, entertainment, culture, and live events. You understand that the most powerful experiences create emotional connection, earn attention, drive conversation, and deepen the relationship between brands and the audiences they care about most.
Responsibilities
Experiential Strategy & Creative Leadership
- Lead the development of experiential strategies that connect brands to fans, consumers, and cultural audiences across sports and entertainment
- Guide the experiential team in translating brand objectives, audience insights, and sponsorship platforms into ownable live experiences that build brand connections and drive return on investment
- Oversee experiential programs tied to major sports and entertainment properties, including global events, league and team partnerships, music, lifestyle, culture, and tentpole moments
- Champion ideas that are distinctive, scalable, measurable, and built to create significant brand impact before, during, and after the experience
Client Leadership
- Serve as a senior experiential advisor to clients, helping shape vision, priorities, investment, and executional approach
- Lead conversations around experience, design, consumer journey, fan engagement, sponsorship activation, and measurement
- Build trusted relationships with senior brand, marketing, partnership, and agency partners
Experience Production & Execution
- Oversee the planning and delivery of experiential programs across multiple markets, properties, and live event environments
- Ensure seamless execution across creative development, planning, production, environment design, technology, staffing, logistics, and operations
- Manage vendor and partner relationships including production companies, fabricators, venues, talent partners, technology providers, and field managers
- Oversee internal and external budgets, timelines, scopes, staffing plans, and delivery standards on behalf of client teams
- Guide the experiential team in standardized and timely reporting, recaps, performance measurement, and return on investment updates to clients
- Develop post-event insights and key takeaways that improve future work and can be applied across agency and client teams
Business Development
- Support new business pitches with experiential platforms, activation concepts, production approaches, associated budgets and strategic recommendations
- Find opportunities to expand experiential or other service offerings within existing client relationships
- Stay current on emerging experiential marketing trends, competitive activity, and industry insights to support growth with existing and prospective clients
Team Leadership
- Lead, mentor, and grow the experiential team
- Guide teams through complex event activation planning processes
- Build a culture of creative excellence, accountability, creativity, and collaboration
- Lead the experiential team by example by continuing to learn and invest in the sports and entertainment business through relationship development and knowledge of the business of sport
- Demonstrate genuine support for and actively promote the agency’s mission and values internally and externally
Qualifications
- 10-15+ years of experience in experiential marketing, sports and entertainment marketing, brand activation, event production, sponsorship activation, or related fields
- Experience leading experiential programs, tours, event activations, etc. for major brands, sports properties, entertainment platforms, or cultural events
- Excellent business writing and presentation skills, with the ability to translate insights and ideas into clear, compelling pitch materials with strong communication skills
- Proficiency with Microsoft Office applications, especially PowerPoint, Word, and Excel for pitch development, proposal support, reporting, and budget-related materials
- Deep understanding of how to create brand experiences that engage audiences, activate partnerships, generate content, and deliver measurable impact
- Strong client leadership, executive presence, storytelling, and presentation skills
- Proven ability to manage large-scale experiential programs, multiple concurrent workstreams, budgets, vendors, and cross-functional teams
- Experience leading teams, developing talent, and building effective processes for creative and operational delivery
- Willingness to travel and lead on-site execution. Travel may be 40 - 60%