Vice President, Visitor Experience & Earned Revenue

About the Role

The Museum of Flight, the largest independent, nonprofit air and space museum in the world, seeks a creative, human-centered, and ambitious Vice President, Visitor Experience & Earned Revenue to lead enterprise-wide audience expansion and revenue growth efforts during an exciting period of investment and transformational growth.

At a time when the Museum is redefining what a museum can be, this leader will steer the strategy for aligning storytelling, physical space, public programming, and financial performance into a unified and sustainable growth model. This opportunity comes at a defining moment for the Museum, catalyzed by a generous lead donation and a transformational $325 million comprehensive campaign funding a 10-year Plan for Transformation and significant campus investments. This once-in-a-generation commitment creates rare runway for a growth leader to help shape not only marketing and revenue strategy but the future experiential and physical evolution of the institution.

Reporting to the President and CEO, the Vice President serves as a member of the CEO’s Executive Leadership Team and will define a vision and integrated approach to visitor experience, marketing, and revenue that support the Museum’s strategic priorities and future state. The Vice President manages and provides strategic guidance for a large team encompassing exhibits and experience design, marketing communications and creative, and sales, events, and visitor experience, ensuring the team collectively surpasses ambitious revenue goals and attendance benchmarks.

Fostering an experience and revenue enterprise that mirrors the innovation, resourcefulness, inclusivity, and optimism emblematic of The Museum of Flight community, the Vice President will serve as a thought leader and chief for the Museum’s Experience Master Plan, including charting the immersive design for a large campus expansion and designing a future where visitors enjoy seamless engagement between physical space and digital platforms, so they may experience the Museum anytime, anywhere.

The Vice President will work internally and externally to accelerate collaborative experiential and revenue-generating activities and deepen partnerships around intersectional goals—inspiring and co-designing with colleagues across Finance, Volunteer Engagement, Education, Development, and Facilities. Leading through influence and example, the VP will engender a spirit of shared success and greater collective impact.

Responsibilities

• Define a vision and integrated approach to visitor experience, marketing, and revenue that supports the Museum’s strategic priorities.
• Provide strategic guidance and leadership to teams in exhibits and experience design, marketing communications and creative, and sales, events, and visitor experience to surpass revenue goals and attendance benchmarks.
• Serve as a thought leader and chief for the Museum’s Experience Master Plan, including designing immersive experiences for a large campus expansion.
• Design seamless engagement between physical space and digital platforms to enable visitors to experience the Museum anytime, anywhere.
• Accelerate collaborative experiential and revenue-generating activities across departments such as Finance, Volunteer Engagement, Education, Development, and Facilities.
• Foster a culture of innovation, inclusivity, and shared success across the organization.
• Engage regularly with the Board of Trustees, demonstrating strategic reporting, communication, and presentation skills.
• Utilize a data-informed approach to decision-making and measuring outcomes, leveraging technology and digital tools for optimized resources.

Requirements

• At least ten years of increasing leadership and accountability for top-line growth, with proven success building and leading adaptive and high-functioning teams, ideally in a mission-driven environment.
• Demonstrable success in identifying and creating immersive engagement strategies that drive institutional goals and revenue attainment.
• Excellent organizational, interpersonal, and communication skills, with a philosophy of teamwork and relational accountability.
• Data-informed approach to decision-making and an appetite for leveraging technology and digital tools for smarter workflows and analysis.
• A bachelor’s degree is desired.

Skills

• Strategic leadership and vision-setting in visitor experience and earned revenue.
• Collaborative and inclusive leadership style, fostering innovation and shared success.
• Strong communication and storytelling abilities to inspire and engage diverse stakeholders.
• Experience with strategic reporting, presentation, and interaction with boards of trustees.
• Proficiency in using data and technology to optimize resources and measure outcomes.

About the Organization

In accordance with its core values and mission, The Museum of Flight is especially interested in recruiting members of diverse communities and individuals with a commitment to multiculturalism and serving the needs of all visitors. The Museum is committed to reflecting the diverse community and encourages persons of color, members of marginalized communities, women, non-binary, and LGBTQIA+ individuals to apply.

Prior to hire, and only after a conditional offer of employment has been made, a background check including criminal record history will be conducted consistent with applicable law, including the Washington State Fair Chance Act. The Museum of Flight participates in E-Verify and is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, sex, religion, national origin, disability, veteran’s status, sexual orientation, or gender identity/expression.