Vice President Director, Social Strategy
Digitas North America · New York, NY · 1 mo ago
HybridBusiness Development$129k/yrFull-time
We need to produce HTML fragment with sections: About the role? Actually we have Company Description, Overview, Responsibilities, Qualifications, Nice To Have’s, Additional Information (benefits), Compensation Range, Application deadline (maybe schedule? Not schedule). We must not repeat job title. Use for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content to these headings appropriately. The posting includes Company Description, Overview, Responsibilities, Qualifications, Nice To Have’s, Additional Information (benefits), Compensation Range, Application deadline.
We need to decide which sections to include. Must include a section only when posting has real, specific content. Avoid filler like "commensurate with experience". We have specific compensation range, so Pay section is appropriate. Benefits: Additional Information includes benefits details, so Benefits section. Schedule: Not mentioned; no schedule info, so omit Schedule. Skills: Could be part of Qualifications or Nice To Have's; but we have Qualifications and Nice To Have's; we could combine them into Qualifications and Skills? The instruction says use headings like Qualifications, Skills. We could have Qualifications for required qualifications, Skills for nice-to-have? Or we could have Qualifications and Skills separate. But we must not create thin sections. We have both required qualifications and nice-to-have; we could put required under Qualifications, nice-to-have under Skills. That seems reasonable.
Overview could be About the role. Company Description could be part of About the role or separate? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings? It says use
.
Qualifications: required qualifications block:
"We’re looking for strong, impactful work experience, which typically includes:
8-10+ years of experience in social, digital, PR, content, entertainment, publishing, brand, or advertising
Proven experience developing social-first and/or earned-media–driven creative strategies
A strong understanding of how content travels — including media planning, distribution, and amplification
Chronically online. Deep fluency across social platforms, creator ecosystems, and internet culture
Excellent research, writing, and presentation skills, with the ability to clearly articulate strategic POVs
The ability to build strong, trusted relationships with internal and external partners
A deep understanding of consumer behavior and cultural insight — you understand what makes people care, share, and participate
The ability to back creative instincts with sound strategic and analytical reasoning
Comfort operating with autonomy, judgment, and accountability in a fast-moving, evolving environment"
We'll list each as .
Skills (nice-to-have):
"Nice To Have’s
Expertise in entertainment- and culture-driven social programming
A strong point of view on emerging technology, platforms, cultural trends, and content formats
Passion and/or excitement for Beauty and Personal Care."
We'll list each as .
Benefits: from Additional Information: "Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off."
We'll make a paragraph(s) and maybe a list for benefits items.
We need to preserve all substantive information. So we will include the motto sentences and the benefit list.
We'll output as:
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content to these headings appropriately. The posting includes Company Description, Overview, Responsibilities, Qualifications, Nice To Have’s, Additional Information (benefits), Compensation Range, Application deadline.
We need to decide which sections to include. Must include a section only when posting has real, specific content. Avoid filler like "commensurate with experience". We have specific compensation range, so Pay section is appropriate. Benefits: Additional Information includes benefits details, so Benefits section. Schedule: Not mentioned; no schedule info, so omit Schedule. Skills: Could be part of Qualifications or Nice To Have's; but we have Qualifications and Nice To Have's; we could combine them into Qualifications and Skills? The instruction says use headings like Qualifications, Skills. We could have Qualifications for required qualifications, Skills for nice-to-have? Or we could have Qualifications and Skills separate. But we must not create thin sections. We have both required qualifications and nice-to-have; we could put required under Qualifications, nice-to-have under Skills. That seems reasonable.
Overview could be About the role. Company Description could be part of About the role or separate? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we can use those headings as appropriate. Likely we should use those exact headings when we have content. So we need sections: About the role (contains company description + overview), Responsibilities, Qualifications (required), Skills (nice-to-have), Benefits, Pay. Possibly also Requirements? But we have Qualifications and Nice To Have's; we could treat Requirements as Qualifications. But we already have Qualifications heading; maybe we should not duplicate. The list includes Requirements as an example; but we can choose to not include Requirements if we have Qualifications covering it. However we have both required and nice-to-have; we could map required to Qualifications, nice-to-have to Skills. That seems fine.
We must not repeat job title. No Job ID etc.
We must remove boilerplate: EEO, legal, accommodation contact, etc. Also remove duplicated lines. Also remove application instructions. The posting includes "If you require accommodation..." and EEO line; we should remove. Also "Our Publicis Groupe motto ..." is part of Additional Information; we can keep that as part of Benefits? Actually it's about diversity; could be considered part of Benefits or maybe we keep as part of Benefits? It's not exactly benefits but it's part of Additional Information. The instruction says preserve ALL substantive information; do not invent or summarize away detail. So we need to keep that motto statement. It's under Additional Information; we could include it in Benefits section or maybe a separate section? But we only have allowed headings; we could put it under Benefits as part of benefits description (though it's not a benefit). But maybe we can include it under About the role? It's not about role. Could we create a separate section like "Company Culture"? Not allowed headings. The instruction says use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect us to use those headings only. So we must fit all content into those sections. We can put the motto under Benefits or About the role? Probably Benefits is okay as it's about inclusive benefit programs and policies. The motto is about diversity and inclusion; could be considered part of benefits/culture. We'll include it in Benefits section.
We also have "Additional Information Our Publicis Groupe motto ..." and then benefits list. We'll combine.
We have Compensation Range: we will put under Pay.
We have Application deadline: "The Company anticipates the application deadline for this job posting will be 1/1/2028." That's a date; could be considered Schedule? Not exactly schedule; but we have Schedule heading; we could put deadline under Schedule? However Schedule usually refers to work schedule (full-time, part-time, shift). The instruction says include Pay/Schedule/Benefits sections only if posting actually states them. It does not explicitly say we cannot use Schedule for deadline, but it's ambiguous. Safer to omit Schedule because not about work schedule. The deadline is not a schedule; but we could treat it as part of Additional Information? There's no heading for that. We could maybe include it under About the role? Not ideal. But we must preserve ALL substantive information; we cannot drop the deadline. So we need to include it somewhere. Perhaps we can include it under Pay? No. Could we create a section like "Application Timeline"? Not allowed headings. The instruction says use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't say we cannot use other headings, but it says use for section headings (e.g. ...). It implies those are examples; we could use other headings if needed, but they gave a list of typical sections. However they also said: "IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we could create a heading like "Application Deadline" if we have content. But they gave examples; not strict list. However they also said: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." This suggests we should use those headings for sections. But we could also use other headings if needed? The safe approach: try to fit deadline into one of those sections. Could we put it under Pay? No. Could we put it under Benefits? No. Could we put it under About the role? Maybe we can add a sentence about the application deadline at the end of About the role. That would preserve it. The About the role section can contain company description, overview, and maybe other relevant info like deadline. That seems acceptable.
Thus we will have sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay.
Now we need to format content.
About the role: include Company Description and Overview. Also maybe include the application deadline sentence. We'll combine.
Company Description: "Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index."
Overview: "This role is part of an earned-first creative team, embedded within the client's internal agency. This person sits at the intersection of social strategy, creative development, and cultural intelligence, shaping work that shows up meaningfully in culture and stands apart for consumers, the industry, and press. As VP/Director, Social Strategy, you’ll partner closely with creative, social listening, influencer, PR, and brand teams to shape ideas, narratives, and executions across a growing portfolio of beauty industry brands. You’ll play a key role in identifying and translating cultural insights into strong creative POVs, pressure-testing ideas, and ensuring social-first thinking and creative integrity hold from early ideation through execution."
Add deadline: "The Company anticipates the application deadline for this job posting will be 1/1/2028."
We'll combine into paragraphs.
Responsibilities: list bullet points from responsibilities.
We need to extract each bullet: The responsibilities block includes sentences separated by line breaks? Let's parse:
"Day-to-day, your role includes:
Developing sharp, culturally informed social and content strategies that ladder into broader brand and business objectives
Helping define and uphold the earned-first standard across social ideas, programs, and executions
Owning the internal sell-in of social-first creative strategies by setting clear social and cultural POVs and aligning creative, brand, and cross-functional teams around them.
Leading influencer and creator strategies, including POV development, casting guidance, and deliverable frameworks
Collaborating closely with creative teams to build ideas and tactics that are socially native, culturally resonant, and built to earn attention
Maintaining a strong pulse on pop culture, internet behavior, entertainment moments, and emerging social formats
Building strong relationships with brand partners, agency collaborators, creators, and third-party platforms
Representing the team in key meetings, working sessions, and presentations, including with senior stakeholders"
We'll make each a
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect us to use those headings only. So we must fit all content into those sections. We can put the motto under Benefits or About the role? Probably Benefits is okay as it's about inclusive benefit programs and policies. The motto is about diversity and inclusion; could be considered part of benefits/culture. We'll include it in Benefits section.
We also have "Additional Information Our Publicis Groupe motto ..." and then benefits list. We'll combine.
We have Compensation Range: we will put under Pay.
We have Application deadline: "The Company anticipates the application deadline for this job posting will be 1/1/2028." That's a date; could be considered Schedule? Not exactly schedule; but we have Schedule heading; we could put deadline under Schedule? However Schedule usually refers to work schedule (full-time, part-time, shift). The instruction says include Pay/Schedule/Benefits sections only if posting actually states them. It does not explicitly say we cannot use Schedule for deadline, but it's ambiguous. Safer to omit Schedule because not about work schedule. The deadline is not a schedule; but we could treat it as part of Additional Information? There's no heading for that. We could maybe include it under About the role? Not ideal. But we must preserve ALL substantive information; we cannot drop the deadline. So we need to include it somewhere. Perhaps we can include it under Pay? No. Could we create a section like "Application Timeline"? Not allowed headings. The instruction says use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't say we cannot use other headings, but it says use for section headings (e.g. ...). It implies those are examples; we could use other headings if needed, but they gave a list of typical sections. However they also said: "IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we could create a heading like "Application Deadline" if we have content. But they gave examples; not strict list. However they also said: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." This suggests we should use those headings for sections. But we could also use other headings if needed? The safe approach: try to fit deadline into one of those sections. Could we put it under Pay? No. Could we put it under Benefits? No. Could we put it under About the role? Maybe we can add a sentence about the application deadline at the end of About the role. That would preserve it. The About the role section can contain company description, overview, and maybe other relevant info like deadline. That seems acceptable.
Thus we will have sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay.
Now we need to format content.
About the role: include Company Description and Overview. Also maybe include the application deadline sentence. We'll combine.
Company Description: "Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index."
Overview: "This role is part of an earned-first creative team, embedded within the client's internal agency. This person sits at the intersection of social strategy, creative development, and cultural intelligence, shaping work that shows up meaningfully in culture and stands apart for consumers, the industry, and press. As VP/Director, Social Strategy, you’ll partner closely with creative, social listening, influencer, PR, and brand teams to shape ideas, narratives, and executions across a growing portfolio of beauty industry brands. You’ll play a key role in identifying and translating cultural insights into strong creative POVs, pressure-testing ideas, and ensuring social-first thinking and creative integrity hold from early ideation through execution."
Add deadline: "The Company anticipates the application deadline for this job posting will be 1/1/2028."
We'll combine into paragraphs.
Responsibilities: list bullet points from responsibilities.
We need to extract each bullet: The responsibilities block includes sentences separated by line breaks? Let's parse:
"Day-to-day, your role includes:
Developing sharp, culturally informed social and content strategies that ladder into broader brand and business objectives
Helping define and uphold the earned-first standard across social ideas, programs, and executions
Owning the internal sell-in of social-first creative strategies by setting clear social and cultural POVs and aligning creative, brand, and cross-functional teams around them.
Leading influencer and creator strategies, including POV development, casting guidance, and deliverable frameworks
Collaborating closely with creative teams to build ideas and tactics that are socially native, culturally resonant, and built to earn attention
Maintaining a strong pulse on pop culture, internet behavior, entertainment moments, and emerging social formats
Building strong relationships with brand partners, agency collaborators, creators, and third-party platforms
Representing the team in key meetings, working sessions, and presentations, including with senior stakeholders"
We'll make each a
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." This suggests we should use those headings for sections. But we could also use other headings if needed? The safe approach: try to fit deadline into one of those sections. Could we put it under Pay? No. Could we put it under Benefits? No. Could we put it under About the role? Maybe we can add a sentence about the application deadline at the end of About the role. That would preserve it. The About the role section can contain company description, overview, and maybe other relevant info like deadline. That seems acceptable. Thus we will have sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay. Now we need to format content. About the role: include Company Description and Overview. Also maybe include the application deadline sentence. We'll combine. Company Description: "Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index." Overview: "This role is part of an earned-first creative team, embedded within the client's internal agency. This person sits at the intersection of social strategy, creative development, and cultural intelligence, shaping work that shows up meaningfully in culture and stands apart for consumers, the industry, and press. As VP/Director, Social Strategy, you’ll partner closely with creative, social listening, influencer, PR, and brand teams to shape ideas, narratives, and executions across a growing portfolio of beauty industry brands. You’ll play a key role in identifying and translating cultural insights into strong creative POVs, pressure-testing ideas, and ensuring social-first thinking and creative integrity hold from early ideation through execution." Add deadline: "The Company anticipates the application deadline for this job posting will be 1/1/2028." We'll combine into paragraphs. Responsibilities: list bullet points from responsibilities. We need to extract each bullet: The responsibilities block includes sentences separated by line breaks? Let's parse: "Day-to-day, your role includes: Developing sharp, culturally informed social and content strategies that ladder into broader brand and business objectives Helping define and uphold the earned-first standard across social ideas, programs, and executions Owning the internal sell-in of social-first creative strategies by setting clear social and cultural POVs and aligning creative, brand, and cross-functional teams around them. Leading influencer and creator strategies, including POV development, casting guidance, and deliverable frameworks Collaborating closely with creative teams to build ideas and tactics that are socially native, culturally resonant, and built to earn attention Maintaining a strong pulse on pop culture, internet behavior, entertainment moments, and emerging social formats Building strong relationships with brand partners, agency collaborators, creators, and third-party platforms Representing the team in key meetings, working sessions, and presentations, including with senior stakeholders" We'll make each a
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index.
This role is part of an earned-first creative team, embedded within the client's internal agency. This person sits at the intersection of social strategy, creative development, and cultural intelligence, shaping work that shows up meaningfully in culture and stands apart for consumers, the industry, and press. As VP/Director, Social Strategy, you’ll partner closely with creative, social listening, influ