VP, Social Strategy

About the role

We are looking for a Vice President, Social Strategy to lead the development and operationalization of GEICO's integrated social strategy across paid, organic, creator, content, partnerships, and measurement. This senior client-facing leader will define how each discipline works together to accelerate business impact, strengthen brand relevance, and improve decision-making across the social ecosystem. The VP will serve as a trusted strategic advisor to client leadership and a connector across client, media, creative, analytics, platform, and agency teams. The role requires equal fluency in big-picture vision and practical execution: building the strategic blueprint, establishing channel roles and governance, turning cultural and platform shifts into action, and ensuring performance insights lead to clear next-best decisions. The ideal candidate is a collaborative, commercially minded social leader who can simplify complexity, influence senior stakeholders, and build the operating structures required to scale modern social marketing responsibly and effectively.

Responsibilities

• Social Strategy & Ecosystem Architecture Create and maintain a unified social strategy that connects paid, organic, creator, and content workstreams. Define the role of each platform and channel across the consumer journey and clarify how channels work together. Lead the annual social strategic plan and present the master strategy to GEICO leadership. Recommend the organizational design, roles, reporting lines, and staff models required to execute the strategy.
• Thought Leadership & Platform Intelligence Translate marketplace, cultural, consumer, and platform shifts into clear client-specific implications and actions. Deliver recurring trends briefings, an annual thought leadership point of view, and a competitive and category social landscape. Assess AI-enabled social capabilities across creative, targeting, and measurement, with a clear recommendation on where GEICO should lead, test, or monitor.
• Paid Amplification Strategy & Agency Alignment Partner with Paid Social to establish rules for which creator and brand-led organic assets should be scaled, on which platforms, and at what investment thresholds. Align media and creative agency partners around a shared amplification playbook, roles, inputs, and decision-making expectations.
• Integrated Social Operating Model Build and operationalize ways of working that connect insight, briefing, activation, measurement, and optimization. Define cross-channel decision rights and establish a unified social brief across paid, organic, and creator workstreams. Create enablement and onboarding materials that align GEICO and agency teams to the operating model. Establish escalation and risk protocols for reputational issues, crisis response, real-time management, and legal/compliance touchpoints.
• Unified Reporting & Executive Recommendations Partner with UM Social Analytics to translate performance into a single cross-channel narrative with decision-oriented recommendations. Lead executive-level quarterly business reviews and campaign post-mortems that connect paid, organic, and creator performance to business learning. Define an engagement cadence that keeps GEICO CMO- and VP-level stakeholders aligned outside formal reporting cycles.
• Platform Innovation, Partnerships & Creator Opportunity Maintain a forward-looking tracker of platform innovations, beta opportunities, and strategic partnerships relevant to GEICO. Develop a data-informed point of view on creative effectiveness across paid and organic social. Integrate platform innovation, partner value, and creator opportunities into campaign planning frameworks.

Qualifications

• 12+ years of progressive social strategy, integrated marketing, media, or related experience, including senior client management.
• Experience expectations may be calibrated to the selected candidate and company leveling framework.
• Demonstrated success building integrated social strategies across paid, organic, creator, content, partnerships, and measurement.
• Deep understanding of major social platforms, audience behaviors, creative formats, platform algorithms, creator ecosystems, and emerging technologies.
• Experience leading strategy for a complex, highly visible brand; experience in regulated categories such as insurance or financial services is strongly valued.
• Proven ability to translate cultural, marketplace, competitive, and performance intelligence into business recommendations.
• Experience creating operating models, governance frameworks, decision rights, briefing systems, and cross-agency ways of working.
• Strong command of paid amplification strategy and the relationship between organic momentum, creator signals, media investment