VP, Social Strategist

About the role

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. We’re helping world‑class brands move at the speed of culture and are looking for a Vice President (VP), Social Strategy to bring their passion for social media to some of Edelman’s largest clients. The VP, Social Strategy partners with clients and creatives to bring brand‑enhancing work to market, across all social channels and stages of the customer journey. This individual should demonstrate experience working with other team leads, clients, and creatives to develop solutions through market intelligence and simple, meaningful consumer insight. They should be comfortable developing and presenting strategy to stakeholders, act as a passionate advocate for the consumer/end‑user throughout the creative process, and have an appreciation for how social media impacts the overall customer experience. As the practice expert, they focus on unearthing and articulating cultural insights and digital truths, infusing a deep knowledge of digital and social media into every aspect of the planning process. The role requires a background in advertising, digital strategy, research, and/or account planning (not as a creative/content producer or community manager, but as a core strategist), with the ability to identify cultural trends that brands can tap into, develop and conduct primary and secondary research, insights immersions, and stakeholder workshops, and deliver precision thinking and smart strategy to internal and external clients.

Responsibilities

• Articulate insights gleaned from social and conversational trends, organizing observations and implications into strategic recommendations.
• Stay current on audiences, cultural trends, social media behaviors, and platform best practices.
• Work directly with clients, gaining their trust and inspiring them to take the right risks to achieve digital “firsts” that wow consumers while ensuring professional success.
• Collaborate with cross‑functional project teams to motivate, create, and implement short‑ and long‑term online marketing strategies.

Basic Qualifications

• At least 8 years of experience working in social media or digital advertising as a strategist.
• Bachelor’s degree in marketing, communications, or a related field, or equivalent work experience.

Preferred Qualifications

• Experience in a digital, social, integrated marketing or communications agency.
• Proven experience delivering effective digital/social campaigns for large, well‑known consumer brands.
• Understanding best practices across social channels (a plus).
• Knowledge of influencers/tastemakers (a plus).
• Strong writing and presentation skills.
• A passion for social media from both a branding and cultural perspective.
• Excellent organizational skills, attention to detail, and the ability to adapt to new conditions, assignments, and deadlines in a fast‑paced environment.
• Ability to manage multiple tasks concurrently in a deadline‑driven process.
• Fluency in data and analytics, and how data informs strategies and optimizations.
• Strong self‑motivated and self‑starting personality.

Pay

$105,000 – $175,000 a year. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, any contractual agreements, and business or organizational needs.

Benefits

• Medical and dental insurance
• Vision coverage
• 401(k) retirement plan
• Life insurance
• Disability insurance
• Paid time off
• Travel assistance
• Wellness programming