Vice President, Digital Influence, CX

KEY RESPONSIBILITIES

• Influencer Strategy & Execution
• Lead full-funnel influencer programs spanning awareness, engagement, and conversion—including celebrity, creator, and ambassador partnerships across all major social platforms
• Navigate contracting and FTC compliance for influencer talent across tiers, channels, categories, and niches
• Architect influencer programs with paid amplification built in from the brief—partnering with paid media teams to boost high-performing content, execute dark posts, and extend reach through whitelisting and creator licensing strategies
• Own post-campaign evaluation: ROI measurement, analytics platforms (e.g., CreatorIQ, Tagger), and optimization recommendations
• Client Experience & Strategic Counsel
• Serve as the senior day-to-day client partner—providing proactive strategic counsel, adapting to executive audiences, and driving organic account growth
• Oversee integration of all account work across earned media, influencer, social, and traditional channels into cohesive, measurable campaigns
• Define KPIs, implement reporting frameworks, and present campaign performance with clear business impact to senior stakeholders
• Educate clients unfamiliar with influencer marketing on best practices, platform nuances, and path-to-purchase measurement
• Team Leadership & Business Development
• Directly manage 2+ team members; mentor junior staff and cultivate a culture of excellence, accountability, and continuous growth
• Lead and contribute to new business pitches; proactively identify growth opportunities within existing client accounts
• Champion influencer thought leadership internally and externally—sharing platform updates, emerging tools, and industry best practices
• Manage program budgets, monthly reconciliation, forecasting, and year-end reconciliations

QUALIFICATIONS

• 9–12+ years of experience in influencer marketing, social/digital strategy, or integrated communications—agency experience strongly preferred
• Deep expertise across the creator economy, major social platforms, and influencer analytics/measurement tools
• Proven track record leading integrated, multi-channel campaigns and managing complex, cross-functional client accounts
• Strong influencer contracting and negotiation skills, including talent representation and multi-tier partnerships
• Exceptional presenter and communicator—confident with C-suite clients and external audiences
• Experience managing and growing teams in both local and remote environments

PREFERRED

• Fluency in paid media strategy and execution—including whitelisting, dark posts, boosting, and creator licensing—and how these connect to organic influencer programming
• Familiarity with large-scale product launches and CPG account environments
• Advanced proficiency in influencer platforms (CreatorIQ, Tagger, or equivalent) and digital analytics tools

BENEFITS

Salary range: 120,000-175,000

DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications.

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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