Vice President, CX

Responsibilities

• Deep understanding of customer insights, experience strategy, and omnichannel marketing across HCP, DTC, and emerging engagement models.
• Applies qualitative and quantitative research to develop actionable business and marketing strategies.
• Led strategic planning by translating customer, market, and competitive insights into integrated experience recommendations.
• Leads strategic planning by evaluating strategic work across teams, providing guidance that elevates thinking and improves client outcomes.
• Identifies emerging trends, technologies, and customer behaviors to evolve agency capabilities and client solutions.

Qualifications

• 12+ years of experience in customer experience, strategy, media, insights, or integrated marketing.
• Pharmaceutical agency experience preferred; Consumer Health or CPG experience a plus.
• Proven experience leading cross-functional teams and developing high-performing talent.
• Demonstrated ability to influence senior stakeholders and drive strategic decision-making.
• Strong executive communication, presentation, facilitation, and storytelling skills.
• Proven ability to lead people, projects, and complex client relationships.
• Self-starter with professionalism, integrity, self-awareness, and a commitment to continuous improvement.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field; advanced degree a plus.
• Proficiency with Microsoft Office applications and relevant research, analytics, and media planning tools (e.g., Kantar, MRI/MARS, Mintel, Informa, and related platforms).