Vice President, Consumer Brand, Sports - Burson

We need to output HTML fragment with sections: About the role? Actually we have "Who We Are" description, then "More About The Role". The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to decide which sections to include based on content. We have: - Who We Are (company description) – could be "About the role"? Actually "About the role" is a heading for description of role. But we have "Who We Are" describing the company. Could map to "About the role"? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use those headings if content matches. We have "More About The Role" which is basically role description. Could be "About the role". Then we have "What You'll Do" which is responsibilities. Then "Experience That Contributes To Success" which is qualifications/requirements. Also there is mention of benefits: "We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome." Also base salary range: "$75,000—$180,000 USD". Also schedule: hybrid approach, teams in office around four days a week. Also location preferences: Los Angeles (Hybrid), Southern California (Remote), or San Francisco (Hybrid). So we have Pay, Benefits, Schedule, Location maybe not a standard heading but could be included under Schedule? Not exactly. There's no explicit "Location" heading in list but we could incorporate location details into a short paragraph maybe under "About the role" or separate? The instruction says only use those headings; we could add other headings if needed? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those as examples. Safer to stick to those headings only when we have content. We have content for About the role, Responsibilities, Requirements/Qualifications, Benefits, Pay, Schedule. Also maybe Skills? Not explicitly listed separate; experience includes skills. Could combine Requirements and Qualifications. We'll make sections: About the role (company + role overview), Responsibilities (What You'll Do), Requirements (Experience That Contributes To Success), Benefits, Pay, Schedule. We must not include filler like "commensurate with experience". We have specific content. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from those sections. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We need to remove boilerplate: EEO statements, equal opportunity, etc. Also remove "We are an equal opportunity employer..." etc. Also remove "Individual compensation varies..." maybe that's part of Pay? Actually that sentence is about compensation varying based on factors; we could keep as part of Pay section? It's not a specific number but a statement. The base salary range is given. We could include both. We need to remove duplicated lines. Also remove navigation/cookie/legal etc. We need to output only HTML fragment. Let's extract content. Who We Are: "Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram." We can combine into a paragraph. More About The Role: "The Consumer Brand team partners with some of the world's most recognized sports brands, properties, leagues, and organizations to create culturally relevant communications programs that drive conversation, engagement, and business impact. We operate at the intersection of sports, earned media, entertainment, influencer engagement, athlete partnerships, and brand storytelling to help clients connect with consumers through compelling narratives, strategic partnerships, and integrated communications campaigns. We are seeking a Vice President, Consumer Brand Sports to serve as a senior communications leader responsible for developing and executing integrated earned media and brand communications programs for a diverse portfolio of sports and consumer brand clients. This role will lead strategic communications initiatives that generate meaningful earned media results, elevate brand reputation, and connect clients with consumers through sports, culture, talent, and experiences across diverse consumer audiences. The ideal candidate brings established relationships with key media outlets, publishers, journalists, producers, influencers, and industry stakeholders, along with expertise in athlete marketing, sponsorship activation, sports business trends, and culturally relevant storytelling that helps brands authentically engage consumers. This individual will lead account teams in the development and execution of media relations campaigns, athlete and brand partnership programs, experiential events, press trips, and integrated communications initiatives. They will serve as a trusted counselor to senior clients, delivering strategic recommendations, executive communications support, and compelling presentations while building long-term relationships and driving client growth. The Vice President will manage and mentor team members, collaborate across agency disciplines, and contribute to agency growth through business development, client expansion, innovative communications strategies, and thought leadership. The preferred locations for this role are Los Angeles (Hybrid), Southern California (Remote), or San Francisco (Hybrid)." What You'll Do: bullet points under headings: Lead Client Communications Programs, Drive Earned Media Excellence, Lead Athlete Activations and Experiential Programming, Provide Team Leadership, Contribute to Agency Growth. Each has sub-bullets. We need to turn into

  • for any list of duties/requirements/benefits. So we can make a
    with each main bullet as
    • containing the description (maybe with nested
      for subpoints). But instruction: use
      • for any list of duties/requirements/benefits, and

        for prose. It doesn't forbid nested lists. We'll do top-level

        for responsibilities, each
        • containing the heading bold? Not required but we can keep text. Experience That Contributes To Success: list of items each starting with bold? Actually each line is a requirement. We'll make a
          with each line as
          • . Benefits: "We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome." Also maybe other benefits mentioned later: "Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent." Also "We invest in our people because we believe their success is our success." Also "At Burson, we’re an agency of learn-it-alls." Also "We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week." That's schedule/benefit. Pay: "The base salary for this position at the time of this posting may range between: $75,000—$180,000 USD". Also "Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications." Could include. Schedule: "We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week." Also location preferences. We need to avoid filler like "commensurate with experience". Not present. We need to remove duplicated lines: maybe "For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram." That's duplicated "For more information". We'll keep once. We need to remove EEO boilerplate: "Burson is an equal opportunity employer..." etc. Remove. Also remove "If you require accommodations or flexibility, please discuss this with the hiring team during the interview process." That's application instruction? Might be considered boilerplate; but it's about accommodations. Might be considered part of schedule? Not sure. Safer to remove as it's application instruction. Also remove "When you click the "Submit Application" button below..." etc. Remove. Also remove privacy policy lines. Now craft HTML. We'll have sections:

            About the role

            ... (company description + role overview)

            Responsibilities

            • Lead Client Communications Programs
              • Develop and execute integrated earned media and communications programs for leading consumer brands, sports properties, and entertainment clients.
              • Serve as a trusted strategic advisor to clients, providing senior-level counsel on media strategy, reputation management, athlete partnerships, sponsorship activations, and brand storytelling.
              • Build and maintain strong relationships with key client stakeholders while proactively identifying opportunities to deepen partnerships and grow business.
            • Drive Earned Media Excellence
              • Lead earned media strategy and execution across sports and consumer brand accounts, driving impactful coverage and measurable business outcomes.
              • Leverage deep knowledge of key sports, consumer, lifestyle, entertainment, and business media outlets, publishers, journalists, podcasts, newsletters, broadcast partners, and emerging media platforms.
              • Develop media strategies that generate earned coverage, cultural relevance, and audience engagement across traditional, digital, social, and emerging channels.
              • Build and maintain strong relationships with sports, consumer, lifestyle, entertainment, and business media.
            • Lead Athlete Activations and Experiential Programming
              • Develop and execute athlete activation programs that align with client business objectives and brand narratives.
              • Identify and manage athlete, ambassador, influencer, and talent partnerships that drive visibility and engagement.
              • Lead the planning and execution of press trips, media tours, product launches, experiential activations, sporting event programs, and marquee consumer experiences.
              • Partner closely with talent agencies, athlete representatives, leagues, teams, and industry partners to maximize program impact.
            • Provide Team Leadership
              • Manage, mentor, and develop account teams while fostering an inclusive, collaborative, and high-performance culture.
              • Provide ongoing coaching and career development support to junior and mid-level team members.
              • Lead cross-functional teams across strategy, creative, social, influencer, analytics, and production disciplines to deliver integrated client solutions