Vice President, Brand Impact (Consumer/Sports)

About the role

FleishmanHillard, a leading global communications agency, is seeking a Vice President to join our Brand Impact Practice in Texas. This role will involve strategic involvement with national lifestyle brands and sports marketing programs.

Responsibilities

• Own day-to-day program management and execution for major premium consumer brand clients, translating strategic direction into actionable deliverables.
• Manage integrated communications programs that span earned media, influencer partnerships, content, social, experiential, and digital channels—working efficiently under tight timelines and shifting priorities.
• Drive on-time, on-budget delivery of program milestones while maintaining quality standards and brand alignment.
• Manage timelines, resources, and logistics to ensure seamless execution across multiple workstreams.
• Lead and coordinate integrated agency team (IAT) and communications across account team and clients’ agencies.
• Cook up with internal teams across multiple workstreams; ensure clarity on deliverables, deadlines, and accountability.
• Partner with influencer, strategy, content, paid, analytics, and creative teams to execute integrated programs.
• Support team members with clear direction, remove blockers, and maintain momentum in a fast-paced environment.
• Serve as primary point of contact for day-to-day client communication, program updates, and issue resolution.
• Navigate competing priorities and stakeholder needs with professionalism and responsiveness.
• Keep senior leadership informed on program progress, risks, and outcomes.
• Collaborate with agency partners to align on execution and measurement.
• Identify tactical opportunities within programs to enhance impact or efficiency.
• Recommend process improvements and best practices to streamline execution.
• Monitor emerging trends and cultural moments for real-time program optimization.

Qualifications

• 10+ years of consumer brand experience in program management, account coordination, or execution roles at a leading PR or communications agency with global/national brands.
• Demonstrated ability to manage multiple programs simultaneously and deliver under tight timelines and high-pressure environments.
• Strong expertise in integrated communications program execution with understanding of premium consumer values and behaviors.
• Exceptional organizational skills, attention to detail, and ability to manage competing priorities without losing quality.
• Proven ability to coordinate across teams, manage stakeholders, and communicate clearly and concisely.
• Strong command of cultural insights and consumer trends—particularly as it relates to premium segments, lifestyle categories and sports.
• Exceptional written and verbal communication; ability to synthesize complex information quickly.
• Experience coordinating with agency partners and managing external resources.
• Comfort with fast-paced environments and ability to stay calm and solutions-focused under pressure.