Vice President, Consumer

About the role

SHIFT is seeking a Vice President to lead and grow our unique consumer practice based in our Boston office. The role involves leading a distributed team of dedicated consumer PR pros, managing a diverse book of business, and driving new business development.

Responsibilities

• Lead a distributed team of dedicated consumer PR pros
• Manage a diverse book of business of legacy clients
• Drive the charge in new business development – from lead generation to winning in the room
• Develop and execute successful public relations strategies and programs while closely managing budgets
• Mentor and guide the professional development of a large and continually growing team
• Pitch and close new business
• Support new business and recruitment efforts through active participation in networking and industry events
• Contribute to broader Agency initiatives including training and specialty offerings that generate growth opportunities for staff, clients and/or prospects

Requirements

• 10+ years of public relations experience with a track record of success and increasing responsibility in an agency or fast-paced client environment (agency experience is required)
• A deep knowledge of New England's culture and media landscape
• The ability to be in our Boston office three days a week – some travel will also be required
• Experience in food and beverage, CPG/wellness, travel and hospitality, quick service restaurants, "tech-sumer" and retail is preferred
• A deep understanding of today's consumer – from micro to macro shifts – and how those trends are impacting people's purchasing power and the brands they engage with
• Knowledge of market research and audience insights that should be incorporated into idea generation and client programs
• The ability to form strong client relationships
• A demonstrated record of developing and executing successful public relations strategies and programs while closely managing budgets
• Experience in influencer marketing, affiliate marketing and social media best practices; with knowledge of what it takes to create earned media campaigns and sponsored opportunities
• Strong personnel management and mentoring skills
• A willingness to actively contribute to making our agency a better place to work

Qualifications

• Fluent in the agency's brand and business
• Familiarize yourself with our teams, clients, best case work and best proposals
• Read/watch/listen to and then analyze and report the news that's important to you and your clients; provide recommendations for actions that the client can/should take as a result
• Have a point of view
• Learn the agency business
• Ask questions of those around you/attend proscribed training programs to understand how we budget, how we manage projects, how we develop and nurture client relationships and how we measure our own success as an agency
• Raise your hand. Don't ever wait for someone to ask you to do something; ask what you can do to help your team, our clients and our agency succeed
• Find your passion
• Live our values

Skills

• Public Relations Experience
• Client Relationship Management
• New Business Development
• Strategic Planning
• Team Leadership
• Market Research
• Influencer Marketing
• Social Media Best Practices
• Personnel Management
• Industry Networking

Benefits

Not specified

Pay

Not specified

Schedule

Not specified