Jobs · Marketing · Georgia

Vice President, Consumer Brands

MSL (Global) · Atlanta, GA · 1 wk ago
HybridMarketing$121k/yrFull-time

About the role

We're looking for a VP-level Brand PR leader known for shaping and elevating consumer brands, turning culturally relevant ideas into action, and rallying teams to deliver at speed. In this role, you will lead two flagship businesses with distinct and ambitious mandates.

Responsibilities

  • Be a strategic client counselor who will help shape strategy and elevate brand reputation and drive measurable impact
  • Lead large-scale earned activations from ideation through execution, delivering with excellence on time and on budget
  • Bring rigor and structure to media strategy — championing high-impact, intentional storytelling over volume-based PR
  • Build and lead integrated brand narratives and executive visibility platforms, particularly critical for transformation-stage accounts
  • Create and present out-of-the-box ideas that connect brand equity to culture; develop innovative programs that help clients achieve measurable goals
  • Assist senior leadership in managing interagency teams, including Creative and Media agency partners
  • Maintain a deep understanding of client businesses, priorities, competitive landscape, and challenges
  • Build rapport and credibility with clients based on trust and expert counsel; act as a true senior advisor who shapes strategy and challenges thinking
  • Display strong analytical skills and use data to track performance, optimize in real time, and inform future planning
  • Manage, coach, and motivate a team of 4–6, leading account operations, finances, and organic growth plans to meet or exceed revenue goals

Requirements

  • 8+ years of experience in consumer PR or marketing communications, with a B.A. in Public Relations, Communications, or a related discipline
  • Strong category fluency in automotive, travel and/or luxury preferred
  • Experience leading large, multi-stakeholder accounts with multiple moving parts and cross-functional teams
  • Confidence in modern media — from traditional earned to social, creator ecosystems, and emerging platforms
  • Prior experience managing earned influencer and integrated media campaigns
  • Experience advising senior client executives through complex issues and high-stakes communications moments
  • A bias for culture-first thinking and the instincts to know when a brand moment is ready to move
  • Excellent verbal and written communication skills, including the ability to develop compelling new business presentations
  • Strong time management, leadership, team-building, and mentoring skills

Qualifications

  • Not specified

Skills

  • Not specified

Benefits

  • Medical coverage
  • Dental
  • Vision
  • Disability
  • 401K
  • Family care leave
  • Tuition reimbursement
  • Flexible time off

Pay

Compensation Range: USD $121,315.00 - USD $194,220.00/Annually.

Schedule

Not specified

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