Vice President, Commercial Strategy - US Remote
Overview
PerfectServe is seeking a Vice President of Commercial Strategy to serve as a close partner to the Chief Revenue Officer, operating as a strategic extension of the CRO across go-to-market strategy, growth priorities, and executive initiatives.
Core Accountabilities
Define where PerfectServe will compete across segments, customer profiles, and solution areas
Establish clear strategic choices and tradeoffs to guide investment and focus
Shape how the company wins in the market, including go-to-market approach and growth priorities
Define ideal customer profile and segmentation strategy
Own the strategic view of customer mix across segments, deal size, and lifecycle stage
Recommend where to focus, expand, or deprioritize based on growth potential and performance
Define strategy for priority growth areas, including non-acute care, ambulatory, and ASCs
Identify and prioritize expansion opportunities across new markets and existing customers
Establish clear entry strategies and growth priorities for targeted segments
Provide commercial perspective on the potential impact of strategic partnerships
Assess alignment to ICP, segments, and growth priorities
Frame where partnerships can meaningfully contribute to growth and where they will not scale
Bring visibility to how partnerships contribute to pipeline, expansion, and revenue
Own development of commercial narratives for board and executive audiences
Synthesize pipeline, performance, and market dynamics into clear, actionable insights
Partner with the CRO to frame growth strategy, risks, and opportunities
Key Responsibilities
CRO Partnership and Strategic Leadership
Operate as a strategic extension of the CRO, supporting prioritization and decision making
Provide structured analysis to inform resource allocation and growth investments
Act as a connector across Sales, Marketing, Product, Customer Success, and Strategy
Go-to-Market Strategy (Direction, Not Execution)
Define go-to-market strategy across segments, personas, and solution areas
Establish commercial plays and coverage models at a strategic level
Set direction for positioning, packaging, and pricing in partnership with Product and Marketing
Commercial Perspective on Strategic Partnerships
Provide commercial perspective on the potential impact of strategic partnerships
Assess alignment to ICP, segments, and growth priorities
Frame where partnerships can meaningfully contribute to growth and where they will not scale
Bring visibility to how partnerships contribute to pipeline, expansion, and revenue
Qualifications
10+ years in commercial strategy, go-to-market leadership, or management consulting
Experience in healthcare technology or complex enterprise environments preferred
Proven ability to operate at both executive strategy and field-adjacent levels
Strong experience supporting executive leadership and board preparation
Experience with segmentation, analytics, and commercial modeling
Familiarity with AI tools such as Claude
Exceptional communication and influence skills
Success Metrics
Clear, adopted commercial strategy across segments and solutions
Improved customer mix aligned to higher-value opportunities
Measurable expansion into non-acute care and priority segments
Increased pipeline quality and expansion revenue
High-quality, executive-ready board materials and narratives
Leadership Profile
Thinks like an executive and acts like an owner
Brings clarity and focus to complex decisions
Leads through influence and alignment
Comfortable in ambiguity and able to create structure quickly
Grounded in Being Brilliant at the Basics
Benefits
Remote first work environment
Health, Dental, Vision, Life and Disability Insurance options available day one
401K - with match and immediately vested
17 company holidays, 2 floating holidays plus competitive paid time off policy
Internal Advancement Opportunities