Vice President, Brand

About the role

• Serve as a trusted advisor to senior client stakeholders, providing strategic counsel, anticipating opportunities and challenges, and leading communications programs that support brand and business objectives.
• Develop integrated brand communications strategies, narratives and messaging that connect audience insights, cultural relevance and business priorities to create meaningful brand impact.
• Lead integrated campaigns, product launches, brand moments and communications initiatives across earned, owned, social, creator, experiential and emerging channels.
• Provide strategic oversight of earned media and executive visibility programs, guiding storytelling, spokesperson strategy and media engagement that strengthen brand relevance and credibility.
• Identify opportunities to deepen client relationships, expand scopes of work and introduce new capabilities while contributing to new business efforts across the Brand practice.
• Lead, mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Oversee account performance, budgets, forecasting, staffing and resources while ensuring strong client service, high-quality work and sustainable business performance.
• Partner across creative, digital, social, creator, analytics and other specialty teams to bring together the right capabilities and deliver integrated solutions for clients.

Requirements

• 10+ years of experience in public relations, communications, brand marketing or related fields within an agency or