Vice President, Auto Loyalty Marketing Strategy.

Job Responsibilities

Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.
Develop marketing strategic marketing content, narratives and storytelling that advance the Consumer and Retail Marketing agenda.
Define priority customer journeys and “moments that matter” (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage—guiding customers toward “happy path” actions that support a smooth servicing experience and protect CSAT/NPS.
Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels, and create moments of delight through personal, meaningful engagement that strengthens the relationship and introduces relevant value across Chase and select partners.
Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content (chase.com and the Chase mobile app).
Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).
Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.
Partner with Analytics to define success metrics, reporting, test-and-learn approaches, and optimization recommendations.
Analyze market trends, customer insights, and industry best practices to identify opportunities for growth and innovation, translating findings into strategic recommendations and lifecycle/loyalty initiatives.
Support leadership by maintaining a pulse on competitor offerings and the broader marketplace, helping ensure Chase Auto is positioned effectively by highlighting and activating its key advantages.

Required Qualifications, Capabilities, And Skills

• 7+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles.
• Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning.
• Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation skills, with strong attention to detail and quality.
• Bachelor's degree (or equivalent experience).