Vice President, Marketing and Label Strategy

Job Summary

We are Republic, a division of the Universal Music Group. We seek a Vice President, Marketing & Label Strategy to lead marketing, audience growth, and commercial strategies for our K-Pop and Korean music initiatives.

About the Role

The role requires a dynamic leader with extensive experience in music marketing, label strategy, or artist development, particularly within the K-Pop industry. The ideal candidate will have a deep understanding of Korean consumer trends, entertainment, cultural landscapes, and global fandom ecosystems. Fluency in both Korean and English, significant experience in both Korea and the United States, and strong relationships with Korean headquarters teams and U.S.-based Korean music industry stakeholders are essential.

Responsibilities

• Drive artist development, fan engagement, streaming growth, and market expansion across the U.S. and global markets.
• Develop and execute marketing strategies to enhance brand awareness and fan loyalty.
• Manage cross-functional teams to manage global campaigns and ensure alignment with Universal Music Group's objectives.
• Lead the implementation of digital marketing, audience development, and streaming strategies to drive long-term business success.
• Utilize AI-driven marketing and audience development tools to enhance strategic decision-making and operational efficiency.

Requirements

• 8–10+ years of experience in music marketing, label management, artist development, or related entertainment industry roles.
• Extensive expertise in the K-Pop industry and a deep understanding of Korean consumer trends, entertainment, cultural landscape, and global fandom ecosystems.
• Fluency in Korean and English.
• Significant work experience in both Korea and the United States.
• A comprehensive understanding of UMG operations, digital marketing, commercial strategy, streaming platforms, and emerging technologies.
• Strong relationships with Korean headquarters teams and U.S.-based Korean music industry stakeholders.
• Proven expertise in digital marketing, audience development, streaming strategy, and commercial growth.
• Knowledge of AI tools and technologies for marketing, audience insights, and operational efficiency.

Qualifications

• Strategic vision and cultural fluency.
• Commercial expertise and operational excellence.
• Strong leadership, communication, and stakeholder management skills.

Benefits

Comprehensive medical, dental, and vision coverage, including 100% coverage for out-patient in-network mental health services. Fertility coverage for eligible medical plan participants. Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year). Student Loan Repayment Assistance and Tuition Reimbursement. 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution. Generous paid parental leave for every type of parent. Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), and Summer Fridays (between Memorial Day and Labor Day).

Pay

$98,730 - $175,000

Schedule

Full-time