Vertical Marketing Manager

What You Will Be Doing

• Develop and draft targeted sales materials for CPG manufacturers, including pitch decks, outreach templates, one-pagers, and blog posts.
• Aid in the rollout of go-to-market strategies for Ibotta’s products by creating messaging that aligns with consumer needs and brand partnerships.
• Maintain a library of sales enablement tools, ensuring playbooks and collateral are up-to-date and easily accessible for the sales team.
• Partner with product and analytics teams to gather the necessary data and product details to build accurate and compelling sales stories.
• Work with measurement teams to turn data-driven insights into clear, visual proof points for sales presentations.
• Monitor and analyze how sales teams are using existing content and suggest improvements based on feedback and performance.

What We Are Looking For

• 4–6 years of experience in marketing or advertising.
• 2+ years of experience in Product Marketing or B2B Content Marketing.
• Experience in or around the CPG industry is strongly preferred, especially within health, beauty, household goods, or general merchandise verticals.
• Proficient at translating customer research, consumer insights, and product capabilities (e.g., measurement methodologies, AI-enabled software) into clear and compelling stories for technical and non-technical audiences.
• A portfolio of work (scripts, pitch decks, playbooks) that demonstrates your proficiency as a sales content creator is highly desirable.
• A passion for and demonstrable experience in supporting high-performing sales teams with tailored content and training.
• Hands-on attitude. Works effectively in Google Suite, Keynote, etc., to build sales content semi-autonomously, using design resources only for more advanced tasks.

About Ibotta

• Ibotta ("I bought a...") is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN).
• The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.
• Ibotta is an Equal Opportunity Employer.