Vertical Marketing Manager

Key Responsibilities

• Vertical Storytelling and Content Development: Develop and govern a comprehensive library of vertical-specific content, including white papers, case studies, executive briefs, and blog posts that resonate with industry decision-makers.
• Support key industry events: Help drive and deliver the booth narrative and content to maximize our presence at events. Attend in-person demos and support lead-generation activities.
• Help Develop and Champion Marketing Campaigns: Partner closely with the Campaign Team to integrate vertical messaging into global demand generation programs, ensuring all assets drive high-quality leads and pipeline growth.
• Industry Governance: Act as the "editor-in-chief" for your assigned verticals, ensuring all external communications align with Cognite’s brand standards and specific industry terminology/pain points.
• Sales Enablement: Create "battle cards," pitch decks, and industry playbooks that empower our sales teams to speak the language of verticals such as Energy, Manufacturing, and Life Sciences leaders.
• Subject Matter Alignment: Work with Industry Solutions and Product teams to translate complex technical features into clear, value-based business outcomes.

Who You Are

• Experience: 5+ years in B2B product marketing or content strategy, specifically within the Industrial SaaS or AI space.
• Vertical Knowledge: Proven experience marketing to at least one of our core verticals (Energy, Chemicals, or Life Sciences) is highly preferred.
• Storyteller: You have a gift for turning market pain points into visionary narratives that address "C-suite" challenges.
• Growth-Minded: You understand the marketing funnel and know how to use content to move a prospect from "curious" to "qualified lead."
• Collaborator: You thrive in a fast-paced environment where you must balance multiple stakeholders and tight campaign deadlines.

Key Performance Indicators

• Quality and resonance of vertical marketing narratives
• Robust content pipeline - Aligned to key GTM priorities
• Content impact on pipeline growth and velocity

Core Competencies (Cognite Employee Development Framework)

• Industrial Domain Translation: Ability to synthesize highly complex, technical Industrial AI and data platform capabilities into clear, high-impact business value propositions that map directly to C-suite priorities in Energy, Chemicals, or Life Sciences.
• Strategic Narrative Architecture: Advanced B2B storytelling skills with a proven track record of authoring compelling, authoritative content (white papers, playbooks, executive briefs) that shifts market perceptions and drives top-of-funnel engagement.
• Cross-Functional Orchestration: Mastery at operating as a strategic bridge across disparate, global teams (Sales, vertical Centers of Excellence, and core Marketing Campaigns), aligning competing inputs under tight operational deadlines.
• Funnel Optimization & Demand Focus: Strong comprehension of the full B2B marketing funnel and demand generation mechanics, ensuring all content assets are deliberately structured to accelerate prospect movement from initial awareness to qualified pipeline.
• Brand & Asset Governance: High attention to detail acting as the "editor-in-chief," ensuring all vertical content strictly adheres to global brand standards and accurate industry-specific nomenclature.

A snapshot of our many perks and benefits as a Cogniter

• Competitive compensation
• 401(k) with employer matching
• Competitive health, dental, vision & disability coverages for employees and all dependents
• Unlimited PTO
• Paid Parental Leave Program
• Employee Referral Program
• Join a team of 60+ different nationalities 🌐 with Diversity, Equality and Inclusion (DEI) in focus 🤝.
• A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata 📷 to know more
• Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
• Join our HUB 🗣️ to be part of the conversation directly with Cogniters and our partners.
• Paid mobile phone and WiFi
• Impact 2025
• Cognite's Industrial AI: Moonshot
• We’re globally recognized domain experts with an international presence that spans Phoenix, Houston, Oslo Tokyo, Bengaluru, and Abu Dhabi.