Vertical Market Manager

About the role

The Vertical Market Manager is responsible for driving revenue growth and market share within assigned vertical markets by providing market-specific leadership, sales enablement, and strategic guidance. This role partners closely with sales representatives and internal stakeholders to identify opportunities, develop market strategies, and support customer acquisition efforts.

Responsibilities

• Leads development and execution of vertical-specific sales strategies to support revenue growth, pipeline development, and market share expansion.

• Partners with sales representatives to identify target customers, understand customer needs, and engage directly in strategic customer interactions when needed.

• Develops value propositions, messaging, and sales enablement materials aligned to the needs and priorities of assigned vertical markets.

• Provides guidance and coaching to sales partners to strengthen customer relationships and improve sales effectiveness within the vertical.

• Prepares and supports annual and ongoing sales planning, forecasting, and pipeline reviews, identifying risks and recommending corrective actions.

• Analyzes market data, performance trends, and competitive information to inform strategy and provide actionable insights to leadership.

• Collaborates with marketing and internal support teams to support campaigns, promotions, and industry engagement activities aligned to vertical goals.

• Builds and maintains relationships with key customers, industry influencers, and industry organizations to support long-term growth.

• Works cross-functionally with technical, application, and support teams to ensure customer needs are addressed and solutions are effectively delivered.

• Performs other duties as assigned.

Requirements

• Requires a bachelor’s degree in business, engineering, or a related discipline; 5+ years of experience in sales, market development, or a related role within the HVAC or a similar industrial or construction-related industry, or any combination of education and experience, which would provide an equivalent background.

• Experience supporting vertical markets and working with indirect sales partners is preferred.

Knowledge, Skills, And Abilities

• Proven ability to develop and execute market-specific sales and growth strategies.

• Strong understanding of sales processes, forecasting, and pipeline management.

• Ability to analyze market data, trends, and competitive information to inform decisions.

• Effective verbal and written communication skills, including the ability to present to groups and senior leaders.

• Demonstrated relationship-building skills with customers, partners, and internal stakeholders.

• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

• Proficiency with standard office tools and ability to learn additional systems as required.

Mental And Physical Functions

• Ability to interpret market and sales data, assess business conditions, and formulate strategic recommendations.

• Ability to communicate clearly and effectively in one-on-one and group settings.

• Ability to manage multiple initiatives simultaneously while maintaining attention to detail.

• Ability to travel frequently, typically 30% or more, to support customer, partner, and business needs.

• Ability to lift, carry, or move items weighing up to 50 pounds as required.

Work Environment

• Work is performed in a combination of office, customer, and manufacturing environments.

• Exposure to varying temperatures, dust, noise, and occasional chemical fumes during facility visits.

• Regular interaction with internal teams, sales partners, customers, and industry participants.

• Compliance with all applicable safety policies and procedures to maintain a safe working environment.

• Use of personal protective equipment may be required during facility or customer site visits.