Vertical Digital Marketing Specialist (B2B)

About the role

The Vertical Digital Marketing Specialist role focuses on digital programs for priority vertical markets: Education, Government, and Healthcare. Reporting to the Head of Digital Marketing, you will serve as the primary engine for vertical execution, combining high-volume program management with tactical campaign support.

Responsibilities

• Vertical Digital Program Management & Execution (80%):
  • Program Execution: Execute digital marketing programs for Education, Government, and Healthcare verticals, supporting business objectives and market opportunities
  • Digital Activation: Lead the technical setup, trafficking, and launch coordination for all vertical-specific digital programs
  • Channel Management: Implement and manage digital campaigns across paid media, email marketing, and content syndication for each vertical audience
  • Search Visibility (AEO/SEO): Collaborate with content teams to implement Answer Engine Optimization and SEO tactics to ensure high visibility for vertical keywords
  • Share of Search: Work with the Verticals team and external agency to manage the reporting and the Logitech Share of Search as it relates to verticals
  • Budget Tracking: Monitor vertical-specific digital marketing spend across all channels and campaigns to ensure accurate allocation and financial reporting
  • Vendor Liaison: Manage day-to-day relationships with external agencies, ensuring creative assets and campaign technicals are delivered on schedule
  • Performance Optimization: Track and optimize vertical program performance, implementing improvements to maximize lead generation and conversion rates
  • Technical Troubleshooting: Work with the Marketing Operations team to ensure that all tracking pixels, UTMs, and lead-capture integrations function correctly before and after launch
• Campaign Execution Support (20%):
  • Strategic Alignment: Partner with the Vertical Campaign Manager to ensure digital tactics align with broader integrated marketing strategies
  • Retargeting and Email Campaigns: Execute and optimize retargeting and email campaigns to re-engage prospects and customers across vertical segments
  • Campaign Operations: Support tactical execution of digital campaigns, ensuring proper setup, tracking, and optimization across all touchpoints
  • Creative Coordination: Work with internal creative teams to brief and refine messaging that resonates with Education, Healthcare, and Government target audiences
  • Cross-Functional Reporting: Assist in presenting performance findings and optimization opportunities to verticals and marketing leadership teams through clear, data-driven reporting

Requirements

• Bachelor's degree in Marketing, Business, Communications, related field or equivalent industry experience
• Strong digital marketing experience, preferably in B2B technology or related industry
• Proven history of managing paid search, social, and display campaigns
• Strong AI proficiency is required
• Experience in marketing to vertical industries (Education, Government, Healthcare) is a major plus
• Experience with budget management and vendor/agency relationships preferred

Skills

• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRMs (e.g., Salesforce)
• Familiarity with Google Ads, LinkedIn Campaign Manager, and other B2B advertising platforms
• Excellent communication and presentation skills

Pay

An annual salary of typically between $68K and $135K dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

Schedule

This is a full-time remote role. Logitech is dedicated to empowering our teams wherever they are, creating a vibrant culture built on trust, connectivity, and growth. Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.