Vans: SEO Coordinator

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends.

About the role

As the SEO & Digital Copywriting Coordinator, you will execute the content strategy for the North America websites (US and Canada). You are responsible for ensuring content updates are communicated, launched, tested, and measured. You will support the Digital Content team in managing the content library within the content management system and its surrounding processes. This is a hybrid position working 3 days at our Costa Mesa, CA headquarters and 2 days from home.

Responsibilities

• Coordinate and execute weekly, monthly, and seasonal website content updates in alignment with the master content calendar and campaign priorities.
• Write and optimize digital copy across the site, including landing pages, category pages, product descriptions, meta titles/descriptions, and internal linking, using SEO best practices.
• Ensure all content is planned and executed with a mobile-first mindset, optimizing for user experience, search visibility, and performance across devices.
• Conduct pre- and post-launch quality assurance checks to validate content accuracy, layout, links, and functionality across browsers and platforms.
• Maintain, organize, and update content within the CMS and digital catalog, supporting efficient page management, template usage, and content lifecycle updates.
• Partner closely with marketing, site merchandising, creative, and digital teams to align content assets to launches, campaigns, and key business moments.
• Monitor content and SEO performance using analytics tools, tracking KPIs such as organic traffic, engagement, and conversion, and sharing optimization recommendations.
• Support ongoing process improvements by documenting workflows, identifying efficiencies, and assisting with SEO, CMS, and content management enhancements.

Requirements

• 1-3 years of experience in SEO, digital copywriting, or a related field.
• Working knowledge of on-page SEO best practices, including keyword usage, meta titles/descriptions, internal linking, and search-optimized copywriting.
• Strong writing and editing skills with the ability to write clear, engaging, and brand-appropriate copy for digital experiences.
• Proficiency with a Content Management System (CMS) to publish, edit, organize, and maintain website content and page templates.
• Attention to detail and quality assurance to ensure content accuracy, link integrity, formatting consistency, and flawless execution across devices and browsers.
• Analytical and performance-driven mindset with the ability to review basic analytics and SEO metrics, identify trends, and apply learnings to optimize content performance.
• Strong organizational and time-management skills to manage multiple tasks, deadlines, and content updates while staying aligned to calendars and launch timelines.
• Ability to work effectively with cross-functional teams, incorporating feedback and coordinating assets efficiently.

Pay

Hiring range: $60,480.00 USD - $75,600.00 USD annually. This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Benefits

Detailed information on benefits will be provided during the hiring process. You can review a general overview of each benefit program offered, including medical plan rates, at www.MyVFbenefits.com.