UX/UI Conversion Specialist

About the role

Kapitus is seeking a highly skilled, data-driven, and user-obsessed UX/UI Conversion Specialist to join our Marketing team. This individual will own the design, development, and continuous optimization of Kapitus' landing pages, forms, and conversion pathways — with a relentless focus on turning traffic into qualified leads and improving the end-to-end digital experience for prospective customers. The ideal candidate is equal parts designer and analyst — someone who understands the nuances of human behavior and decision-making online, and who leverages that understanding alongside performance data to build digital experiences that convert. This is a hands-on, execution-oriented role for someone who takes pride in the details and is energized by measurable impact.

Responsibilities

• Conversion Optimization Strategy: Own the strategy and execution of Kapitus' conversion rate optimization (CRO) program across all digital touchpoints, including landing pages, lead capture forms, and application entry points. Develop and maintain a structured testing roadmap, prioritizing experiments based on traffic volume, business impact, and behavioral insights. Analyze conversion funnel performance to identify friction points, drop-off patterns, and optimization opportunities. Leverage data, heatmaps, session recordings, and user behavior analysis to inform design and UX decisions. Partner with the Lead Generation team to ensure conversion pathways are aligned with campaign traffic sources, audience segments, and sales division needs. Establish and report on core CRO KPIs, including conversion rate by page, form completion rate, cost-per-lead, and A/B test performance.
• Landing Page Design & Development: Design, build, and maintain high-converting landing pages within WordPress, ensuring a seamless experience from ad click to form submission. Translate campaign briefs, audience insights, and brand guidelines into compelling, conversion-focused page experiences. Scope, source, and integrate WordPress plugins, third-party tools, and custom functionality to enhance landing page performance and capability. Ensure all landing pages are mobile-optimized, fast-loading, and technically sound across devices and browsers. Manage the full landing page lifecycle — from concept and design through development, QA, launch, and post-launch optimization. Maintain a library of tested, reusable landing page templates and components to support campaign scalability.
• Form Design & Optimization: Design, build, and continuously optimize lead capture forms with a focus on reducing friction, improving completion rates, and maintaining data quality. Apply UX best practices and behavioral principles to form structure, field sequencing, microcopy, and visual design. Test and iterate on form length, field types, CTAs, progressive profiling, and conditional logic to improve performance. Ensure forms are properly integrated with HubSpot and Salesforce, with accurate field mapping, lead routing, and data capture. Partner with sales and operations stakeholders to