Used Equipment Sales Representative

About the role

Lonestar Forklift is looking for a Used Equipment Sales Representative to join our team in Fort Worth, Texas. This is a highly entrepreneurial sales role where you will be responsible for growing used equipment sales within your assigned territory by developing new customer relationships, managing existing accounts, and delivering tailored material handling solutions.

Responsibilities

• Lead the used equipment sales strategy within your assigned territory.
• Prospect for new business, manage sales leads, and secure new customer accounts by offering tailored used equipment solutions and tactfully negotiating to close deals.
• Identify and build relationships with decision makers within existing customer accounts while creating long-term account growth strategies.
• Manage key customer accounts by retaining and growing existing business while proactively identifying opportunities for additional equipment sales.
• Source, evaluate, and match used equipment inventory to customer needs.
• Ensure success against sales goals while maintaining consistent customer satisfaction throughout the sales process.
• Follow up with customers on equipment availability, quotes, orders, and delivery schedules.
• Collaborate with service, parts, rental, and new equipment sales teams to identify cross-selling opportunities and deliver complete customer solutions.
• Monitor competitor activity, market trends, equipment availability, and pricing to remain competitive and overcome customer objections.
• Maintain accurate customer records, sales activities, and opportunities within the CRM system.

Requirements

• 1–3 years of previous direct B2B sales experience preferred.
• Experience in equipment, industrial, construction, agriculture, automotive, or material handling sales is considered an asset.
• Post-secondary education in Sales, Business Management, or a related discipline is considered an asset.
• Maintaining a valid driver's license is required.
• Working knowledge of Microsoft Office Suite, including Outlook and Excel.
• Previous CRM system experience preferred.
• Strong prospecting, negotiation, and relationship-building skills.
• Confident and resilient, with a willingness to continuously learn and grow.
• Strong interpersonal skills and excellent communication skills.
• English language proficiency required; Spanish language proficiency is a strong asset.

Benefits

• Comprehensive medical, vision, and dental benefits for you and your dependents.
• Life Insurance, Short Term Disability, and Long Term Disability – 100% employer paid.
• Employee Assistance Program.
• 401(k) matching (up to 4% employer matching).
• Training and professional development opportunities.
• Company phone and laptop.
• Company vehicle or vehicle allowance.

Pay

This position offers an annual base salary, initial bridge salary, and uncapped commission.

Schedule

This is an onsite role based in Fort Worth, Texas.