(USA) Senior Manager, Creative - Senior Copy Lead

About the role

We’re seeking a strategic, culturally connected Senior Copy Lead to inspire and manage a team of copywriters creating customer-first content across every brand touchpoint. This leader sets the creative vision, champions a consistent brand voice, and partners cross-functionally to deliver impactful marketing campaigns. The ideal candidate is an exceptional storyteller, coach, and collaborator who develops talent, elevates creative quality, and drives results through strategic thinking, consumer insights, cultural relevance, and continuous improvement of creative standards and processes.

About the Team

We’re a collaborative team of talented creatives passionate about delivering best-in-class work for our portfolio of brands at Walmart. Together, we turn bold ideas into meaningful customer experiences through strategic thinking, creativity, and exceptional execution. Our mission is to make our brands relevant to every consumer by challenging convention and raising the bar for Walmart Brands marketing.

Responsibilities

• Lead, coach, and develop a high-performing team of copywriters.
• Set creative direction and uphold brand voice across all customer touchpoints.
• Partner with Creative, Marketing, and cross-functional teams to deliver integrated campaigns.
• Guide concept development and elevate creative quality from brief to execution.
• Manage team priorities, workflows, and performance in a fast-paced environment.
• Champion copy standards, quality assurance, and continuous improvement.
• Use customer insights, cultural trends, and business strategy to shape compelling messaging.
• Foster collaboration, innovation, and a culture of feedback, learning, and creative excellence.

Requirements

• Bachelor’s degree in Journalism, Creative Writing, Advertising, Marketing, or a related field, or equivalent experience.
• 8+ years of copywriting experience, including experience leading and developing creative teams.
• A portfolio showcasing strategic, omnichannel creative work and strong storytelling.
• Exceptional communication, collaboration, and stakeholder management skills.
• Strong editorial judgement and attention to detail.
• Proven success balancing multiple priorities in a fast-paced environment.
• A passion for coaching talent, fostering collaboration, and delivering customer-focused creative that drives business results.

Minimum Qualifications

• Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred Qualifications

• Digital Content Management
• Editorial
• Retail Management
• Supervising Associates
• Experience working for or with creative agencies

Benefits

• Competitive pay as well as performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U: Walmart-paid education benefit program for full-time and part-time associates, covering tuition, books, and fees for high school completion, bachelor’s degrees, English Language Learning, and short-form certificates.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms.

Pay

The annual salary range for this position is $117,000.00 - $234,000.00. Additional compensation includes annual or quarterly performance bonuses and stock for certain positions.

Location

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America