(USA) Manager, Account Strategy

Position Summary

Walmart Connect is seeking a Manager, Account Strategy to build, execute, and manage advertising solutions using our proven conversion-driven and brand-building products. This role requires deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results.

What you'll do...

• Develop strategic plans and execute managed-service and self-service campaigns, acting as a consultative expert.
• Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives.
• Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
• Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
• Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.
• Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences.
• Confidently present strategic upsell recommendations to drive incremental revenue.
• Partner cross-functionally to traffic campaigns effectively across various ad technology platforms.
• Troubleshoot and resolve campaign issues promptly, ensuring optimal campaign performance.

Qualifications

• Bachelor’s Degree in Business, Marketing, Communication, or related area.
• 3+ years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic.
• Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization.
• Proven client-facing experience with proactive risk identification and solution development.
• Excellent verbal and written communication, with strong presentation skills.
• Strong project management capabilities and ability to thrive under pressure, managing multiple priorities.
• High comfort navigating rapidly evolving environments and ambiguous situations.
• Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, Power BI.

Preferred Qualifications

• Master’s Degree in Business, Marketing, Communication, or related field.
• Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
• Proven track record of influencing advertiser investments in media strategies.

Benefits

• Competitive pay as well as performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits such as short-term and long-term disability, company discounts, military leave pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Additional Compensation

• Annual or quarterly performance bonuses.
• Stock options for certain positions.

Minimum Qualifications

• Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
• Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job.