(USA) Director, Creative Automation

About the role

The Director, Creative Automation leads the development and execution of strategies to enhance creative production through advanced automation technologies, including Generative AI. This role drives efficiency, scalability, and consistency across marketing workflows by implementing innovative tools and managing technology roadmaps. Collaborating closely with internal teams and agency partners, the position ensures alignment with business objectives while overseeing resource allocation and team development. The Director continuously evaluates automation performance, fosters a culture of innovation, and provides strategic insights to senior leadership to optimize creative processes and deliver measurable business impact.

About the team

The team leads the development and execution of marketing automation and AI strategies to enhance efficiency and scalability across creative workflows. Collaborating closely with cross-functional partners, they drive innovation by integrating advanced technologies and optimizing processes. The group focuses on delivering measurable business impact through technology roadmaps, resource management, and continuous improvement. They foster a culture of professional growth, technical expertise, and operational excellence, ensuring alignment with business goals while supporting adoption of new tools. This team plays a critical role in advancing automation capabilities within a large, dynamic marketing ecosystem.

Responsibilities

• Develop and execute strategies to automate creative production workflows, enhancing efficiency, scalability, and consistency.
• Lead the creation and implementation of a technology roadmap focused on automation and innovative tools, including Generative AI.
• Collaborate with agency partners and internal teams to align automation initiatives with creative and business objectives.
• Oversee adoption, integration, and ongoing support of automation platforms, ensuring optimal utilization.
• Monitor and analyze automated workflows and outputs to drive continuous improvement and maintain quality standards.
• Manage resource allocation, mentor team members, and foster a culture of innovation and collaboration.
• Establish performance metrics and report progress to senior leadership.

Requirements

• Proven experience in developing and executing creative automation strategies to enhance efficiency and scalability.
• Strong expertise in workflow automation and integrating generative artificial intelligence within marketing processes.
• Demonstrated ability to lead technology roadmap development and implement innovative automation tools.
• Skilled in resource allocation, project management, and driving cross-functional collaboration with internal teams and agency partners.
• Experience mentoring and developing technical teams focused on automation support and continuous improvement.
• Proficient in analyzing data to measure automation performance and optimize creative production outcomes.
• Ability to align automation initiatives with business objectives and maintain high standards of quality and consistency.

Qualifications

Minimum Qualifications:

• Option 1: Bachelor’s degree in design, marketing, creative writing, advertising, fine arts, or related area and 7 years' experience leading creative teams.
• Option 2: 9 years' experience leading creative teams.

Preferred Qualifications:

• Experience in web development.
• Experience using Adobe Premier, Final Cut Pro, or related video editing software.
• Experience using Microsoft PowerPoint, Adobe Creative Suite, or related presentation programs.
• Experience working with animation software.
• Project Management Certification.
• Project management experience.

Benefits

• Health benefits: Medical, vision, and dental coverage.
• Financial benefits: 401(k), stock purchase, and company-paid life insurance.
• Paid time off: PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount depends on job classification and length of employment and will meet or exceed paid sick leave laws where applicable.
• Other benefits: Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Education benefits: Live Better U, a company-paid education benefit program for full-time and part-time associates. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply.

Benefits are subject to change and may depend on job classification and length of employment.

Pay

The annual salary range for this position is $110,000.00 - $220,000.00. Additional compensation includes annual or quarterly performance bonuses and may also include Regional Pay Zone (RPZ) based on location.