U.S. Sales Manager (Head of U.S. Sales)

About the role

The U.S. Sales Manager leads the U.S. sales organization, focusing on strategy, team performance, and revenue and profit growth in BISCO’s direct-to-customer sales model. This role emphasizes coaching, accountability, and disciplined execution of the sales process.

Responsibilities

• Direct two Regional Sales Managers, Special Markets Manager, Sales Operations Manager, and their teams
• Run weekly L10 meetings, individual accountability sessions, and structured coaching rhythms
• Build a coaching culture rooted in pre-call planning, post-call debriefing, and role-playing
• Manage leading indicators and daily/weekly behaviors, not just quarterly results
• Conduct quarterly conversations and annual evaluations, including right-person/right-seat assessments
• Identify sales training needs and implement programs to support team growth and development
• Develop and execute U.S. sales strategy, annual plans, and goals
• Oversee all U.S. sales activities
• Own and continuously improve BISCO’s U.S. Sales Process, including customer-centric selling practices
• Maintain and monitor U.S. sales metrics daily and weekly; identify and resolve issues proactively
• Oversee sales forecasting and CRM utilization (HubSpot) for consistent pipeline management
• Investigate and implement new sales channels, social selling, and digital outreach
• Analyze and recommend promotions and discounts based on effectiveness
• Monitor industry trends and competitive landscape
• Represent BISCO at key industry events
• Lead annual budgeting and resource planning
• Oversee sales operations, including customer service, trade shows, complaints, and returns
• Participate in cross-functional company initiatives

Requirements

• Bachelor's degree (MBA or equivalent experience preferred)
• 10+ years of progressive experience in sales and sales leadership, including at least 5 years of experience managing sales professionals and managers
• Proven track record building sales infrastructure (processes, accountability systems, coaching frameworks)
• Experience with consultative selling methodologies (Sandler experience a strong plus)
• Dental industry experience preferred
• Embody Respectful, Positive, and Team Player in everything they do
• Inspire and motivate sales teams
• Create an environment of trust, where mistakes drive learning
• Believe in and can coach to a defined sales process
• Manage behaviors and activities, not just end-of-quarter numbers
• Develop self-sufficient sellers by coaching, not rescuing

Qualifications

• Location: Schaumburg, IL (Hybrid: 1-2 days per week optional work-from-home)
• Travel: Approximately 4 to 6 domestic trips per year (3 to 5 days each)
• Supervise: 4 managers; 15 to 20 sales staff indirectly
• FLSA Status: Exempt
• Salary Range: $150-175K base salary, commensurate with experience, plus year-end bonus based on sales and profit growth
• Benefits: Medical, dental, and vision insurance, HRA and FSA, short and long-term disability, life insurance, pet insurance, generous PTO, 401(k) profit-sharing with match, potential year-end bonuses