Tropicalist Brand Ambassador

Main Responsibilities

• Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals.
• Educate consumers on La Tropical’s brand story, products, and unique Miami roots.
• Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols.
• Set up and tear down branded displays and promotional materials at events.
• Capture content for social media and assist with light promotion via personal accounts (optional but encouraged).
• Communicate real-time execution updates and consumer feedback.

Goals For The Role

• Drive brand awareness and trial through face-to-face sampling experiences.
• Support sales efforts by increasing velocity and repeat purchases.
• Build local brand loyalty and enhance visibility in key markets.
• Provide market insights and feedback to the brand team.

Work Locations/Events

• Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)
• On-premise accounts (bars, restaurants, lounges)
• Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals
• Community events and cultural celebrations

Requirements & Profile

• Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling is ideal.
• Sales or marketing students/recent grads are a plus.
• Bilingual (Spanish/English) preferred, given the South Florida market.
• Outgoing, confident, and charismatic personality traits.
• Comfortable approaching and engaging with diverse groups of people.
• Reliable, punctual, and professional.
• Strong communication and interpersonal skills.
• Passionate about craft beer and Latin culture.
• TIPS or SafeServe Alcohol Certification (can be completed prior to first activation).
• Valid Driver’s License and access to reliable transportation.
• Flexible working hours and a fun, fast-paced environment centered around community, culture, and craft beer.

Travel/Event Reimbursement

• Mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation.

Candidate FAQ

• Growth Opportunities: Yes, high-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA.
• Company Products & Gear: Branded apparel and gear provided for activations (shirts, hats, etc.). Samples provided for events but not for personal use.

What Makes This Role Unique

• Represent one of Miami’s fastest-growing craft beer brands backed by Heineken USA.
• Be part of a vibrant and passionate team bringing La Tropical’s Latin heritage and bold flavors to life.
• Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer.