Transformers & Power Electronics Business Development Director

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Design and implement a robust channel and distribution strategy, including direct sales, agents, resellers, and OEM partnerships.
• Identify, onboard, and manage strategic channel partners across target markets.
• Define channel incentives, pricing models, and sales enablement tools.
• Identify and prioritize high-potential customer segments including utilities, EPCs, industrial customers, and infrastructure developers.
• Develop tailored engagement plans for key accounts, including relationship mapping, value propositions, and solution alignment.
• Build and maintain long-term relationships with senior-level stakeholders and decision-makers.
• Lead the end-to-end sales cycle from lead generation through proposal, negotiation, and closing.
• Set and achieve sales targets, forecast revenue, and manage sales performance metrics.
• Collaborate with the national sales team on lead generation, brand positioning, and promotional activities.
• Maintain awareness of market trends, customer needs, and competitor activities to inform strategic decisions.
• Work closely with product and engineering teams to ensure product-market fit and innovation.
• Provide customer feedback to drive product enhancements and service improvements.
• Enable ONE TECO sales team approach to prepare, train, and motivate existing sales team to expand their customer base.
• Improve inside sales supporting team to achieve professional growth and sales excellence.

QUALIFICATIONS, EDUCATION, AND EXPERIENCE

• Bachelor's degree in Electrical Engineering, Business Administration, or a related field (MBA is a plus).
• Minimum 10 years of experience in sales or business development in the power systems or electrical equipment industry.
• Deep understanding of transformers, busbars, switchgear, and circuit breakers, and their applications.
• Proven ability to develop sales channels and manage complex customer relationships.
• Proven track record of driving revenue growth and closing large-scale deals.
• Strong negotiation, presentation, and strategic planning skills.
• Demonstrated success in launching or growing a new product line or business unit.
• Willingness to travel regionally and internationally as required.
• This position requires being on-site in Round Rock, Texas (Not Remote).
• Existing relationships with utilities, EPC contractors, and industrial customers.
• Experience with electrical equipment sales in emerging markets or regulated industries.
• Familiarity with power system standards and grid compliance requirements.
• Multilingual capabilities are a plus, depending on region and customer base.