Transactions BD & Marketing Director

About the role

The Transactions BD & Marketing Director plays a critical leadership role on the Marketing and Business Development Team, focusing on enhancing the firm's market profile and client relationships in transactional practices.

Responsibilities

• Develops and executes go-to-market plans aligned with the firm’s Transactions strategy, collaborating with practice groups and sector leaders.
• Manages client-centric and data-driven integrated marketing and business development campaigns to deliver results against strategic priorities.
• Plans and executes high-impact events, conferences, and sponsorships to raise the external profile of the firm’s Transactions practices.
• Oversees the development of tailored pitches, RFP responses, and client-facing marketing materials, ensuring a client-centric approach in all proposals.
• Champions internal marketing infrastructure projects to improve how the Transactions team captures and leverages deal experience and client successes.
• Supports the onboarding and integration of key laterals and their client base.
• Manages marketing budgets and sponsorship investments for Transactions-related initiatives, ensuring resources are aligned with firm and practice group priorities and deliver a strong ROI.
• Maintains and measures the results of marketing programs and reports on ROI.

Qualifications

• Prior experience in a large law firm environment (as a practicing lawyer or in a senior marketing/BD role).
• Strategic planning and execution abilities, with a client service focus.
• A strong understanding of key industry sectors and competitive landscapes.
• Data analysis skills and the ability to develop solutions and recommendations.
• Leadership skills and experience managing and developing high-performing teams.
• Proficiency with MS Office products, including Word, Excel, and PowerPoint.
• Bachelor’s degree in marketing, communications, business, or a related field, with a Master’s degree preferred.
• At least 10 years of experience in marketing/business development in a professional services environment.