Traffic and Loyalty Manager - W.I. Simonson Mercedes Benz

W.I. Simonson is one of the fastest growing brands within the automotive industry, building a business based on integrity, exceptional guest experiences, and growth opportunities for employees.

About the role

The Loyalty Retention Specialist builds dealership and brand loyalty by ensuring previous customers return to lease or purchase new vehicles. This high-visibility role involves daily customer interaction through multiple communication channels and is critical to the dealership’s success, offering a clear career path within Sonic Automotive.

Responsibilities

• Direct communication with the dealership’s previous lease and loan customers
• Adhere to the dealership’s loyalty process for previous lease and loan customers
• Deliver a VIP experience to ensure repeat business
• Ensure the dealership achieves or exceeds Financial Services and/or OEM retention goals
• Multi-task within multiple systems (CRM, OEM Financial platform, retention-specific sites, etc.)
• Contact customers via phone, email, and text to communicate lease/loan end information
• Continuous follow-up with retention customers starting at a designated time period prior to maturity date or end of contract
• Track all guest contact and communicate outcomes with the management team
• Utilize knowledge of customer’s current vehicle ownership to provide end-of-term solutions
• Provide and explain replacement payment options (lease, loan, cash)
• Schedule appointments for pre-inspections and new vehicle test drives

Requirements

• Minimum 1 year of automotive retail experience
• Proficient in CDK CRM (Elead)
• Exceptional written and verbal communication skills
• Ability to establish and maintain strong internal and external relationships
• Strong organizational and time management skills
• Adaptable to change
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
• Authorized to work in the USA
• Ability to pass pre-employment testing (background checks, MVR, drug test, credit report, and valid driver’s license)

Benefits

• Medical, Dental, and Vision coverage
• HSA (Health Savings Account)
• 401k retirement plan
• Paid Time Off (PTO)
• Award-winning training (Training Magazine Top 125, Brandon Hall Awards)
• Commitment to internal development and promotions
• Peer-to-peer teamwork and recognition culture
• Special benefits for purchasing or leasing a car
• Personal Automotive Concierge Service
• Industry-low turnover

Pay

On-Target Earnings (OTE): $120,000 - $180,000 based on performance. Compensation includes:

• Hourly rate of $18.00/hour
• Commission based on closed sales (no upper limit)
• Production bonus based on individual or team performance (no fixed upper limit)

Schedule

• Full-time
• Monday through Sunday availability required