Trade Marketing Coordinator
FORMA Brands · Los Angeles, CA · 3 mo ago
Sales$31.25–$33.65/hrFull-time
About the role
You’re the connective tissue between our brand and our retail partners. Reporting to the Director of Marketing, you’ll help drive best-in-class retailer support, from channel advertising campaigns to recap decks, calendar maintenance, and day-to-day trade marketing execution across our US and International retail partners. You’ll work cross-functionally with sales, creative, and marketing teams to make sure our retail partners, including Ulta, have what they need to win at the shelf and online.
What You’ll Do
- Support the Director of Marketing in the development and execution of trade and retail marketing strategies across key US and International retail partners.
- Carefully coordinate channel advertising campaigns from brief through launch, working with internal teams and retailer marketing contacts to ensure timely, on-brand execution.
- Build and maintain retailer support materials, including updating GTM and launch decks, campaign one-pagers, and social and influencer campaign one-sheets.
- Aid in building recap decks for retailers, pulling together campaign performance, sales impact, and key learnings for post-campaign reviews.
- Maintain and update the trade marketing calendar, tracking key retailer deadlines, campaign timing, and launch windows across accounts.
- Partner with the Ulta and Target account teams to support retailer-specific marketing programs, promotional calendars, and campaign requests.
- Coordinate with creative teams to ensure retailer-specific assets (banners, in-store signage, digital placements) are delivered on time and meet retailer specifications.
- Support in the tracking of budgets and spend for channel advertising campaigns, flagging discrepancies and supporting reconciliation.
- Assist with competitive and retailer landscape research and trend tracking to inform trade marketing strategy and identify white space opportunities within partner environments.
- Support execution of retailer-led events and new store openings, helping coordinate experiential launch activations as needed.
- Support the Director of Marketing with ad hoc reporting, presentations, and administrative needs.
- Work cross-functionally with social and influencer, sales, e-commerce, and creative teams to keep retail marketing initiatives aligned and on schedule.
Who You Are
- Organized and detail-oriented: comfortable juggling multiple retailers, deadlines, and deliverables at once.
- A clear communicator who can translate retailer requirements and campaign performance into simple, digestible materials.
- Collaborative: a reliable partner to sales, creative, and marketing teams.
- Analytical: comfortable pulling data together to tell a clear story in a recap deck.
- Proactive: you anticipate needs and keep projects moving without being asked twice.
- Passionate about retail and beauty, with an interest in how brands win at the shelf and online.
Key Working Relationships
- Director of Marketing – reporting line
- Sales / Ulta & Target Account Teams
- Retail / Wholesale Team
- E-commerce team
- Operations / Demand Planning
- Finance Team
- Travel Requirements
Physical Requirements
- Must be able to perform essential functions (with or without accommodation) without posing a “direct threat” to the health and safety to self or others.
Seniority Level
Entry to Mid-Level
Industry
Personal Care Product Manufacturing
Employment Type
Full-time
Job Functions
Trade Marketing, Retail Marketing
Skills
- Trade Marketing
- Retail Marketing
- Channel Advertising
- Ulta
- Marketing
- Calendar Management
- Microsoft Office
- Presentation Development
- Cross-functional Collaboration
- Analytics
Requirements
- Required Skills & Experience:
- 1-2 years of experience in trade marketing, retail marketing, account management, or related field.
- Direct experience working with beauty retailers required (Ulta, Sephora, Target).
- Experience supporting channel advertising campaigns and/or retailer marketing programs across wholesale, online, and brick & mortar channels.
- Experience building recap decks and other retailer-facing presentation materials.
- Strong organizational and project management skills, with the ability to manage multiple retailer calendars and deadlines simultaneously.
- Strong analytical and numerical skills; able to synthesize quantitative and qualitative data to draw conclusions and support sound, well-reasoned recommendations.
- Proficient in Microsoft Office, particularly PowerPoint and Excel; comfortable building polished decks under time pressure.
- Strong written and verbal communication skills, with the ability to present to a variety of internal and external audiences.
- Ability to work cross-functionally across sales, creative, and marketing teams in a fast-paced environment, juggling multiple tasks while maintaining accuracy and attention to detail.
- Beauty or personal care industry experience a plus.
Salary Description
$31.25/hr - $33.65/hr