Trade Marketing Coordinator

Job Summary

Key Responsibilities

• Assist in the development and execution of trade marketing plans aligned with brand and sales objectives
• Cook up in-store activations, promotions, and merchandising initiatives
• Ensure timely rollout of campaigns across all trade channels
• Maintain brand visibility standards in retail outlets
• Coordinate the production and distribution of POS (Point of Sale) materials
• Conduct market visits to ensure compliance with merchandising guidelines
• Work closely with the sales team to support promotional activities and product launches
• Track and report on promotion performance and in-market execution
• Aid in developing tools and materials to support sales teams
• Collect and analyze market intelligence, competitor activity, and customer insights
• Prepare reports on campaign effectiveness, ROI, and trade activities
• Maintain accurate records of trade spend and budgets
• Liaise with internal departments (Sales, Marketing, Procurement, Logistics)
• Cook up with external vendors, agencies, and suppliers
• Support distributor engagement and execution of trade initiatives

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 2–3 years’ experience in trade marketing, sales, or a related role
• Experience in FMCG or distribution environment is an asset

Skills & Competencies

• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Valid driver’s license (preferred for field visits)

Working Conditions

Combination of office-based work and frequent field visits
Occasional weekend or after-hours work for activations and events