Trade Marketing Coordinator

Responsibilities

• Assist Trade Marketing Manager in developing and executing various Trade Marketing programs, initiatives and activations, working closely with the trade, sales, and brand marketing functions of the business to drive sales and brand awareness.
• Analyze the cigar industry landscape and identify commercial sell-in and sell-out opportunities.
• Updating and maintaining marketing materials.
• Aiding in the creation of new content as needed.
• Developing and executing visibility items and POS strategy.
• Managing content for B2B order entry platform and driving trade communication efforts.
• Liaising with sales team on trade activities and activation plans/objectives.
• Executing of quarterly event programs, trade shows, and conventions.
• Supporting sales team with allocation of POS materials and other supporting tools.
• Liaising with vendors on POS and promotional item set-up and PO placement.
• Tracking print projects in collaboration with external vendors.

Requirements

• 4 year college degree (Marketing, Business or Communications preferred).
• Minimum of 2 years’ experience in cigar industry preferred.
• Planning, implementation, and execution skills required with excellent attention to detail.
• Excellent analytical skills, with proven ability to take the initiative and action when needed.
• Strong partnership skills in both internal and external communities to develop and execute sales and marketing plans.
• Creativity in developing event ideas and new ways to connect customers and associates.
• Experience in planning special events.
• Ability to engage and influence others to participate in event activities.
• Travel Required 40%.

Skills

• Proficient with PowerPoint, Word, Excel, Outlook, CRM management software.
• Exceptional interpersonal skills.
• Strong work-ethic, flexibility and willingness to get the job done and be solution-oriented.
• Superb oral and written English communication skills; ability to be creative and engaging in written communications.

Benefits

• Near ideal conditions including usual office working conditions.
• Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs).
• Smoking environment.