TikTok & Social Content Creator

Overview

Ready to blend culture, creativity, and clean ingredients into scroll-stopping content? The TikTok & Social Content Creator is the driving force behind our TikTok-first storytelling — bringing Smoothie King to life through bold, culturally relevant, short-form video content that feels native, entertaining, and impossible to ignore.

Responsibilities

• Create and execute TikTok-first content aligned to brand positioning, cultural trends, and our holistic health philosophy.
• Create a blend of original, small-scale content (shot and edited in-house) and curated content from influencers, franchisees, and fans.
• Translate health, nutrition, and performance concepts into consumer-friendly, culturally relevant content.
• Maintain a consistent, authentic brand voice tailored to TikTok and short-form culture.
• Engage with the community through comments and messages in a timely, brand-appropriate way.
• Support social listening to identify opportunities, trends, or potential risks in real time.
• Collaborate with internal teams and agency partners to support content execution and trend activations.
• Track content performance and help pull insights to inform creative improvements, timing, and trend participation.

Qualifications

• Strong understanding of TikTok culture, trends, formats, and platform mechanics.
• Passion for storytelling, writing, and creative ideation.
• Familiarity with creator/UGC tools (ex: Kale) is a plus.
• Experience creating short-form video content (TikTok, Instagram Reels, YouTube Shorts, or similar).
• Personal passion for health and fitness is a plus.

What We Offer

• Above-market compensation
• Great benefits package
• Free smoothies
• Flexible work schedules
• Office lunches and parties
• Monthly fitness challenges
• Free gym access
• Fun activities

Our Mission

Inspire people to live a healthy and active lifestyle.

Our Vision

We make the world a better place by nourishing healthy habits.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and consider all qualified candidates, without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, or medical condition or disability.