Senior TikTok Content Creator

About WeTheHobby WeTheHobby is a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community! Our Work Environment Includes Modern office setting Strong growth opportunities Flexible working hours Lively atmosphere A team that cares about one another Welcoming and inclusive culture Since our inception in 2021, WeTheHobby has grown dramatically (and profitably) with over 250 full-time staff and 250,000+ followers across our social and marketplace channels. We operate at the intersection of entertainment, sports, and eCommerce, revolutionizing the way fans engage with sports cards. If you are a hands-on leader who thrives in fast-paced, high-growth environments and takes pride in keeping operations running smoothly behind the scenes, this is the role for you! See us in action on Whatnot: https://www.whatnot.com/user/wethehobby See us in action on Fanatics Live: https://www.fanatics.live/shops/www.fanatics.live/shops/we-the-hobby About The Role The Senior TikTok Content Creator will define how WeTheHobby shows up on TikTok, turning streams, personalities, products, customers and behind-the-scenes moments into entertainment that reaches far beyond traditional collectors. This is a hands-on creative role for someone who wants to make things, experiment constantly and build an audience. Position Expectations This is a full-time position requiring at least 40 hours per week, with flexibility during major releases, card shows and priority projects.Remain primarily dedicated to the TikTok team and its content goals.Be comfortable producing content at live events, with the ability to travel when neededManage multiple projects, content release schedules and deadlines without sacrificing quality. Responsibilities Create content that performConceptualize, shoot, edit, and publish TikToksCraft hooks that capture attention in the first 1-2 secondsTurn pulls, sports stories, reactions and live moments into compelling short-form entertainmentDevelop recurring series, challenges and original formatsBuild a viral content engineSpot standout moments across live streamsWork with breakers, hosts, athletes, influencers, and customersTest hooks, pacing, captions, lengths, and calls to actionProduce multiple high-quality videos dailyKnow TikTok deeplyTrack trends, creators, sounds, formats, and platform changesUnderstand retention, completion, rewatches, shares, saves, and audience behaviorStudy sports media, gaming, entertainment, streetwear, and creator-led brands.Build an audience, not just viewsGrow followers and returning viewersEstablish recognizable personalities and content franchisesConnect viewers to WTH live experiences without making every post an advertisementOwn the creative processPitch ideas relentlesslyExperiment, learn quickly, challenge conventional hobby content, and take responsibility for results. What We're Looking For Required A portfolio of high-performing short-form contentDemonstrated organic reach; strong editing skills in CapCut, Premiere Pro, or similarExpertise in hooks, pacing, retention, and storytelling; ability to shoot, edit, and publish independentlyFluency in sports, entertainment, and internet culture. Major plus Growth of an account to 100K+ followersMultiple videos above 1 million organic viewsExperience with sports media, athletes, entertainment brands, live commerce, collectibles, gaming, or recurring viral series. Compensation & Schedule Schedule: Monday-Friday daytime. Occasional nights and weekends as applicableThe salary range for this position is $63k-$77kTo comply with Federal law, WeTheHobby participates in E-Verify. All newly hired employees are verified through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to confirm their identity and employment eligibility. What Success Looks Like Outcomes. Consistent organic reach and follower growth; strong watch time and completion rates; repeatable high-performing content formats; an efficient publishing pipeline; more traffic and engagement for WTH live experiences; breakout videos reaching hundreds of thousands or millions of viewers. How to Apply Show us your work. Send your three best TikToks or short-form videos (with view counts and your role), an account you helped grow, three ideas you would create for WeTheHobby, and a short explanation of why your content performs. Bonus: create a sample TikTok using publicly available WTH content. We care more about creative instincts and results than degrees or traditional titles. If you know how to make the internet pay attention, we want to meet you.