TikTok Content Creator

About The Role

Apartment List is building a bold, renter-first social presence — and TikTok is where we're going all in. We're taking big creative swings on organic social: developing original series, experimenting with new formats, and showing up with a real point of view about renting, city life, and the realities people actually face. Social isn't an afterthought here. It's a core brand channel, and we’re investing in it accordingly.

What You'll Do

• Be an integral part of our organic, B2C social team
• Create original, on-camera short-form video content built specifically for TikTok (and cross-posting where it makes sense)
• Own TikTok community management: responding to comments, engaging with creators, participating in trends and duets/stitches in a way that feels human, not corporate
• Stay ahead of TikTok trends, sounds, and formats — and have strong opinions about which ones are worth our time
• Write your own hooks and scripts optimized for the first 3 seconds
• Film and edit content using creator-first tools (CapCut, in-app editors, etc.)
• Contribute ideas that help us evolve our voice, tone, and creative approach across all social channels

Who You Are

• You’re deeply creative, comfortable on camera, and excited by the idea of helping define a brand’s social presence—not just participating in it
• You have 2+ years creating short-form organic social video, either for yourself, a brand, or both
• You have a portfolio or active social presence that shows your on-camera style and creative POV
• You're genuinely fluent in TikTok culture — the pacing, the humor, the unspoken rules, and what makes content feel human, not overly polished or “brand-y”
• You understand the difference between trend-chasing and trend-discernment
• You love experimenting with new formats and aren’t afraid to try something bold
• You understand how to balance humor, clarity, and credibility
• You can take a creative direction and elevate it with your own ideas
• You think community management is actually fun, not a chore

Tools & Skills

• Strong on-camera presence and storytelling instincts
• Experience with short-form video editing tools (CapCut, platform-native tools, Canva, etc.)
• Ability to self-shoot content (phone is great—this is about ideas and execution, not production value)
• A sharp eye for what makes content scroll-stopping

How To Apply

Please include:

• A link to your social media portfolio where we can see your on-camera work
• What's a brand you think is actually doing TikTok right — and what are they getting that most brands miss?
• What's a TikTok trend you jumped on early — and one you deliberately skipped?