TikTok Shop - Seller Content LIVE Account Manager

TikTok is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review, and participation. We are looking for a passionate leader to drive the growth for TikTok Shop’s newest e-commerce feature - TikTok Shop Live.

TikTok Shop Live serves as a central hub where users can easily discover promotions (campaigns & flash sales), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase, and LIVEs), as well as manage their orders all natively within one tab.

Responsibilities

• Design and execute Seller Live strategies to drive sustained GMV growth for TikTok Shop sellers, aligned with overall platform commerce objectives.
• Analyze live-streaming performance metrics and deliver data-driven, actionable insights to optimize content strategy and improve conversion efficiency.
• Serve as the primary point of contact for assigned sellers, managing end-to-end live planning, day-to-day communication, execution, and ongoing performance coaching to elevate live outcomes.
• Identify and unlock growth opportunities within the existing seller portfolio by expanding live commerce adoption, increasing participation in priority live initiatives, and driving incremental GMV through strategic upsell and optimization.
• Stay up to date on live trends, algorithm updates, and best practices, and collaborate closely with cluster operations, campaign, product, and other XFN teams to align seller live promotions with broader initiatives, ensuring consistency, scalability, and long-term category live growth.

Qualifications

Minimum Qualifications

• Bachelor’s Degree or equivalent practical experience and 5+ years experience in eCommerce, social media platforms, digital content mixed experience on social media platform side, brand side, or e-commerce side.
• Proven track record in business development and sales within the live-streaming, e-commerce, media, or digital marketing industry.
• Strong understanding of the intricacies of 1 to 1 and 1 to few relationship building between tech platforms and sellers.
• Ability to work independently and time manage multiple initiatives, curious, self-motivated, bias-for-action.

Preferred Qualifications

• Strong understanding of e-commerce live-streaming platforms, technologies, and industry trends.
• Experience working in ambiguity, achieving results in a fast-paced environment, and continually adapting to changing business needs.
• Excellent communication and negotiation skills.
• Self-motivated, results-driven, and able to work independently.
• Strong analytical and problem-solving skills.
• Attention to detail, affinity with numbers, logical and strong in problem solving.
• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

Pay

The base salary range for this position in New York is $108,000 - $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work; this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).