THUMBTACK: MARKETING MANAGER, PARTNERSHIPS

Responsibilities

• Supports workstreams and go-to-market activity with an emphasis on partner marketing and enablement
• Project manages marketing requests and briefs, ensuring delivery and implementation of marketing and media assets and templates for various initiatives
• Collaborates with manager to identify new growth opportunities across the partnership landscape and ways to further integrate brand messaging in partner communications
• Ensures proper tracking, reporting, and attribution are in place to measure impact at each stage of the funnel
• Reports and communicates progress towards performance targets

Requirements

• 5-7 years of partner marketing experience, including experience in partner management, growth, and product marketing
• Strong ability to build relationships across functions, levels and organizations, seamlessly juggling the priorities of multiple stakeholders
• Demonstrated project & partner management experience, including launching GTM initiatives
• Data-driven with a strong understanding of business drivers and a knack for using analytics to identify new opportunities and optimizations
• Track record of innovative partner marketing campaigns that capitalize on unique opportunities between partners
• Excellent written and verbal communication, including experience pitching new ideas
• Strong sense of both ownership of and urgency for achieving team objectives, and thrives with ambiguity

Qualifications

• Bonus points if you have
• Experience in a marketplace company and/or high-growth startup
• Experience in partner marketing, product marketing, new channel testing
• Strong understanding of partner marketing measurement methodologies, experience reviewing and understanding data trends across LOOKER, Google Sheets, etc.
• Experience working in a home-related industry

Benefits

• Virtual-first working model coupled with in-person events
• Library (optional use collaboration & connection hub)
• WiFi reimbursements
• Cell phone reimbursements (North America)
• Employee Assistance Program for mental health and well-being