Partnerships Marketing Manager

Position Overview

The Partnership Marketing Manager – Healthcare is responsible for driving growth and market impact through strategic partnerships with leading healthcare organizations and associations. This role develops and executes joint marketing initiatives, co-branded campaigns, and engagement strategies that expand reach, generate qualified leads, and support revenue growth. Working closely with partners, sales, marketing, and product teams, the Partnership Marketing Manager serves as the primary relationship owner for assigned partnerships while leveraging data and insights to optimize program performance and strengthen Laerdal’s presence in the healthcare market.

Responsibilities

• Develop and execute joint marketing strategies with partners aligned to business objectives
• Architect and scale a robust ecosystem of strategic partners, including new types of alliances and innovative collaborations
• Create and deliver partner centered / co-branded campaigns, events, and content with partners
• Manage sponsorship or co-op marketing commitments
• Track spend effectiveness and ROI of partner marketing activities
• Optimize partner activities based on performance data
• Define KPIs for partner programs (funnel contribution, leads, reach, engagement)
• Measure and analyze partner campaign results, sharing insights with partners and leadership
• Manage joint webinars, tradeshows, field marketing, or digital campaigns
• Oversee partner marketing assets, messaging, and compliance with brand guidelines
• Leverage advanced CRM, analytics, and digital marketing platforms to optimize partner engagement and campaign performance and pipeline contribution
• Continuously evaluate and implement new technologies to enhance partnership marketing effectiveness
• Manage negotiation and conflict resolution with partners
• Collaborate with sales to align marketing activities with revenue targets
• Collaborate with Product Marketing to ensure messaging consistency
• Collaborate with demand generation teams on lead capture and nurture
• Ensure seamless coordination across all internal teams supporting partner driven initiatives

Requirements

• Ideal candidate must reside on the East Coast or willing to work East Coast hours
• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred
• 5–10 years of marketing experience, including 2–3 years in partnership, alliance, or channel marketing
• Healthcare education, healthcare marketing, or clinical industry experience preferred
• Experience using CRM, marketing automation, analytics, and other digital marketing platforms preferred
• Familiarity with AI and emerging technologies to improve marketing effectiveness, efficiency, and campaign performance
• Strong experience developing and executing partnership or co-marketing programs
• Ability to collaborate effectively with internal and external stakeholders in a fast-paced environment
• Willingness to work flexible hours as needed to support collaboration with international teams
• Willingness to travel up to 40%, including industry events, partner meetings, and tradeshows, as well as quarterly in office marketing engagements in the Wappingers Falls, NY office
• Ability to lift and carry demonstration products
• Ability to stand for extended periods while attending events and tradeshows

Benefits

• Generous PTO & Holidays
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office